One of the pillars of the success of a business is its administration. Knowing how your company is performing is essential to be able to create effective strategies and work on what really works.With professionals focused on converting market opportunities, the best allies are the sales KPIs. They show, with exactitude, the result of each action taken and the consequences in Canada WhatsApp Number List the business.If you want to know more about sales KPIs and how to use them in your business, accompany this post.We are going to show you the main 7 and how they can be applied in your company.The importance of sales KPIsHow do you control the numbers of your company? Do you have an extensive list of indicators or do you simply prefer not to accompany them?Some entrepreneurs have the idea of tracking all the numbers generated by the company, in a systematic way, almost like an obsession. This is not necessary. Actually, it is not indicated!Maintaining a high number of indicators can generate great confusion, in addition to wasting time with little or no relevant data. In that sense, you should only worry about the essential indicators, the KPIs.Key Performance Indicator (KPI or key performance indicator, in Spanish) is the metric used to monitor the performance of your business.
Each company defines its KPIs and the rule is to discover what directly influences the objectives set.For sales, good examples of KPIs are:number of leads generated;number of qualified leads;conversion rate;Average ticket;CAC (customer acquisition cost);number of completed deals;sales cycle .To make each KPI clear, we are going to show them separately and show you how you should apply them.Top 7 sales KPIs1. Number of leads generatedLeads are potential customers, those who are interested in the solution your company offers. These must be captured and converted into customers.Remembering the sales funnel , it is interesting to highlight the number of leads generated as one of the sales indicators to evaluate the performance of marketing actions , the sector responsible for generating opportunities.With this control, you can see if the actions at the top, middle and bottom of the funnel are being effective, that is, generating a good number of leads for the sales sector .
To control this indicator, you must look for data from potential customers, whether with the newsletter registration, downloaded content, event registrations, among others. This way you will have a list with the data and the total number of leads generated in a certain time.2. Number of qualified leadsThe Buyer’s Journey and the marketing funnel must be built together, in order to create a good path for your potential customers to find all the necessary information about your products or services offered.In this way, you will be qualifying the leads, that is, giving them all the necessary knowledge to make the purchase decision.Investing in lead nutrition is essential for the sales team to maintain a good conversion rate.During the discovery, awareness and consideration phases, they will have access to all the data necessary to reach the purchase decision with the sales team.To control that indicator, you must calculate how many potential clients, you and your team, sent a sales proposal, such as a budget .3. Conversion rate