Have you ever started your own business? There are so many things to do and resources are often limited. This is why every entrepreneur’s nightmare is wasting time and money on useless and inexpensive tools. On the contrary, the dream and the goal of entrepreneurs is to be able to get in touch with their customers in an effective and direct way. And this is where email marketing comes in. If you’ve gotten here, you’ve probably heard of email marketing and this type of email communication before. And maybe you’ve already tried it, or you’re just wondering if it’s really worth it.

What is email marketing? 

Let’s start by saying that doing email marketing means using emails to promote products or services. And so far it’s all clear, but that’s not all. Email marketing also allows you to create and nurture relationships with your current customers, and to reach potential customers in an effort to convert them. Thanks to email marketing you can update your audience on any news and offers, and customize messages based on the recipient. In practice, it is one of the most advantageous digital marketing tools both in economic terms and in terms of conversion rate.

1. The increasingly widespread use of emails 

We are in the era of digital nomads, business email database india social networks and smart working, and emails are no longer a messaging tool for a select few. So much so that over 3.9 billion people used them in 2019 alone (Statista, 2020). Not only that, email marketing statistics predict that this figure will rise to 4.3 billion by 2023 (Statista, 2020). We are talking about half of the global population. Regardless of the size of your business, thanks to email marketing you have the ability to reach your customers 24 hours a day, 365 days a year . 

2. Billions of emails are sent out every day

In 2019 alone, 293.6 billion emails were sent and received every day (Statista, 2020). We are talking about an astounding number. As if that weren’t enough, 347.3 billion emails per day are expected by 2022 (Statista, 2020). As you can see from these statistics, email marketing is not going to lose its power – quite the opposite. It is constantly growing. Of course, there are now many means of communication and there is no shortage of alternatives. Nonetheless, email marketing remains a go-to tool and its popularity continues to grow. If these email marketing stats haven’t convinced you yet, we’re sure the next one will blow your mind!

3. Emails bring a huge return on investment

Already after these first statistics on email marketing you will have noticed the incredible popularity and advantages that this tool brings. Consequently, you shouldn’t be surprised to find that the return on investment from email marketing is huge . 

In practice, an effectively organized email marketing strategy will make you money, and not a little!  For every dollar spent, you can expect an average return of $ 42 (DMA, 2019).  Despite the many advantages, this statistic alone might be enough to convince you to include this tool in your strategy.  Still not convinced? Would you like to know more? Read on and find out the next email marketing stats! 

4. Use of email for content distribution 

With such a high ROI, it’s no surprise that email marketing is one of marketers’ favorite tools for content distribution. 

The latest data shows that 87% of marketers use it to disseminate their content (Content Marketing Institute, 2019). This puts this channel in third place among the most used, immediately the personal website or blog of companies (89%) and social media (91%).

Not only that, email is such a profitable tool that many marketers (32%) promote their content through paid partnerships with their partners, to reach other email databases as well. Additionally, 9 out of 10 marketers look at email marketing statistics, such as open rate, click through rate, and downloads, to determine content success. 

5. Email marketing helps your business grow

Email continues to be the primary tool for small and medium business customer retention and acquisition. 

According to email marketing statistics, 81% of small and medium-sized businesses use email as their primary tool for customer acquisition, and 8% use it for retention (Emarsys, 2018). 

The results of this study show that when it comes to customer retention and acquisition, email marketing is more effective than organic search, paid search, and social media. Of course this doesn’t mean that Facebook isn’t important to your business (check out these Facebook stats to check its data), but for a more direct impact email marketing is unbeatable.