Facebook is the social network par excellence, and has now become part of our daily routine. So much so that we hardly notice it. The first thing we do on our devices is check Facebook to keep us updated on the latest news. But Facebook doesn’t just connect people. It mostly connects businesses and their customers. That’s why understanding the importance of this social network and keeping track of Facebook statistics is essential for your marketing strategy .
1. How many people use Facebook?
Let’s now look at the statistics on Facebook users. Facebook has 2.80 billion active monthly users (Facebook, 2021) . And if that’s not enough to convince you of the importance of Facebook stats, consider that it also has 1.84 billion daily active users.
This means that users visit at least one of Facebook’s main products – namely Facebook, WhatsApp, Instagram or Messenger – at least once a day. Facebook hit its first billion active users in October 2012, and surpassed 2 billion nearly 5 years later in June 2017.
There are so many Facebook users that it’s impossible to ignore uk phone database its marketing potential. It is obvious that it is extremely likely to find potential customers on the platform: it all lies in studying the Facebook statistics and understanding where and how to get in touch with them.
When it comes to social media, Facebook remains the undisputed champion. According to statistics, Facebook is the social platform of reference, reaching 59% of internet users (eMarketer, 2020).
Since its inception, Facebook has dominated the world of social media, and it seems like it has no intention of quitting. Despite several strong competitors such as Instagram, Snapchat or Twitter, Facebook remains the preferred social network for users. Probably because, for most people, Facebook has moved beyond the status of a “social network”, becoming a real lifestyle. On the other hand, one of the reasons why Facebook has managed to maintain its standard is thanks to its ability to respond in an extremely timely manner to the needs of its users.
Over the years, Facebook has exceeded everyone’s expectations, evolving to meet the needs of its user base. The success of Facebook, especially when compared with some of its predecessors such as MySpace, was due precisely to the ability to adapt to the latest trends and to constantly change to reflect the needs of a constantly evolving market.
3. Facebook – Ad revenue
With all of this popularity, one of the unsurprising Facebook stats is that of revenue. In the last quarter of 2020, the company generated $ 27.2 billion from ads (Facebook, 2021). This means that the average revenue generated by each user is $ 10.14 . This not only corresponds to almost all (96.8%) of the income of the 28.1 billion dollars for the entire quarter, but also to an annual increase of 31% compared to the previous year.
In total, Facebook generated $ 84.2 billion from ads – 21% more than in 2019.
COVID -19 has had negative effects on countless companies , including Facebook. The company itself said it experienced a decline in ad revenue . Nonetheless, Facebook statistics show that demand is growing.