Facebook is one of the largest advertising platforms (if not the most important of all). Keeping up with all the news is the only way to exploit it to its full potential. What, then, will be the Facebook trends in 2022? If you are looking for an answer to these questions, you have come to the right place. In this article, we’ve compiled a list of the hottest Facebook trends for 2022. Read on!
1. Facebook Live returns to the charge
One of the most interesting Facebook trends for 2022 is certainly the rise of Facebook Live.
2020, as we all know, was marked by the pandemic and the lockdown imposed by governments around the world, and 2021 was no less: people have thus turned back to using Facebook Live to find that small dose of contact. human (albeit virtual).
According to the most recent data, Facebook Live usage increased by 26.9% compared to 2019 (Socialbakers, 2020). It is interesting to note how this surge started from the second quarter of 2020: a sign that the change did not occur for simple seasonal causes but for much deeper reasons. The number of Facebook Live in Q2 2020 accounted for nearly 1% of all branded posts posted on Facebook. This indicates that businesses are starting to realize the benefits of using Facebook Live to stay in touch with their customers. In light of all this, it is natural to hypothesize an increase in popularity and effectiveness of live broadcasts throughout 2022.
2. Everyone crazy about augmented reality
The Augmented Reality (AR) and Virtual Reality (VR) market is growing rapidly, so much so that in 2020 it reached $ 18.8 billion. Augmented reality therefore has all the credentials to transform Facebook and become a sports betting email list trend for 2022 (and beyond!). In this regard, Facebook’s Spark AR study is proving immensely popular with its users. To date, nearly half a million creators from 190 countries have used it to create and publish over 1.2 million AR effects on Facebook and Instagram (Spark AR, 2020).
But that is not all! Statistics show that users have really gotten into it over the past few months. In the third quarter of 2020 alone, AR effects posted by over 150 accounts generated more than a billion views.
Considering the speed with which users have adopted AR and its rapid growth in terms of popularity, we can say without too much delay that we are facing one of the hottest Facebook trends of 2022.
3. Facebook trends 2022: video marketing is on the rise
By now, you know, videos are the favorite contents of users, especially on social networks.
The most recent Facebook trends clearly show an increase in videos posted on the platform. Overall, the percentage increased 2.6% in the third quarter of 2020 compared to the previous year (Socialbakers, 2020).
In fact, after images (which make up 70% of all Facebook content) videos have become the second most popular post type on the platform. They currently make up 17% of all posted content, hitting links and status updates. If video marketing is one of the Facebook trends you’re thinking of jumping into, keep this in mind: the most effective videos have a duration that varies between 65 seconds and 5 minutes.
4. People love Facebook groups
Interests and passions have the power to connect and unite people from all over the world with completely different histories and cultural backgrounds.
Facebook groups are a clear demonstration of this phenomenon. There are more than 10 million Facebook groups used by more than 1.4 billion people every month (Facebook, 2019). In light of this data, you could on the one hand create your own group to interact with customers and, on the other hand, join different Facebook groups to find new opportunities for exchange and comparison and grow your brand. What are the strengths of Facebook groups? What is their popularity due to? Most likely it is due to the moderate environment that gives a light social experience. The communities that are formed are guided by kindness and support and that’s exactly what users like.
A positive trend that is expected to grow also for 2022. Are you ready to ride this wave too?
5. Facebook Shop: It’s time to shop online
More and more consumers will shop online. Does it surprise you? Probably not. For years, online shopping has been an integral part of the lives of many people. The pandemic, the gradual closure of local businesses, the ecommerce boom : all these factors have profoundly changed consumer habits and have opened the doors of the online business to many businesses (especially small and medium-sized ones).