Whenever you have to watch a video, do you search for it on YouTube? You’re not the only one. In fact, we can safely say that YouTube is the most popular video platform in the world. But don’t take our word for it, find out all the facts about its popularity in these YouTube stats.


What is YouTube’s secret weapon? In addition to being a pioneer of video sharing, the strong point of the platform is the extreme simplicity with which content creators can share their videos with a huge audience. And this has meant that the types of content found on YouTube range from beauty tutorials to product reviews, from gaming channels to the increasingly popular unboxing videos – there’s something for everyone.

1. Monthly active users

YouTube has 2 billion users worldwide (Statista, 2019). Not only that, if you are interested in YouTube statistics in Italy, in December 2019 it also proved to be the preferred social platform for Italians , with 36.2 million users, compared to 35.9 million registered on Facebook.

To clarify, monthly active users are people who log in to the site at least once a month. This is a factor to keep in mind, as there are still several people watching YouTube videos without logging into their Google account. And that’s one of the YouTube stats marketers absolutely need to consider for 2022.

Since a large proportion of YouTube users visit list of ghana phone numbers the platform on a daily basis, it is certainly a breeding ground for your digital marketing efforts .

2. YouTube is the second most popular social platform

If the previous YouTube statistic didn’t surprise you, we’re sure this one will: 79% of internet users said they have a YouTube account (Datareportal, 2019).

Created in 2005 by three former PayPal employees, YouTube has grown exponentially over the years. Google acquired the platform in 2006 for $ 1.65 billion, and now YouTube is a subsidiary of Google.

Since its inception, YouTube’s mission has been to provide users with quick and easy access to videos and the ability to share them regularly. It has since grown beyond all expectations, but why? What were the factors that determined its success? One of the main reasons YouTube manages to maintain its dominant place in the industry is its accessibility. It makes it extremely easy to upload and share your content with a large audience, and this simplicity has been the very factor that has contributed immensely to attracting millions of content creators from around the world.

3. YouTube statistics: the potential for marketing


So considering YouTube’s reach, it’s no surprise that the platform is hugely popular with marketers as well.

So much so that 8 out of 10 (78.8%) marketers consider YouTube to be the most effective platform for video marketing (GO Globe, 2019). Facebook, the king of social media , is considered the most effective platform for video marketing by 58.8% of marketers.

Let’s put this popularity of YouTube as a marketing channel into perspective for a moment by comparing this data with another statistic.YouTube ads get more attention (62%) from viewers than TV ads (45%).

To date, more than half of marketers are running video ads on Youtube. And while YouTube already accounts for more than a quarter (27.1%) of marketing teams’ spending on digital video ads. Moreover, 62% of businesses plan to increase their YouTube video marketing budget over the next 12 months.

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