If when you think of TikTok the only thing that comes to your mind is Kesha’s song from 2009 we understand you, don’t worry. It simply means that you were born before the late nineties. Other times. The TikTok we will talk about in this article is instead what is defined as the Generation Z platform, which is one of the fastest growing social networks in recent years. Let’s find out why with these TikTok stats.
Let’s start by saying that it is one of the most popular social platforms in the world. It allows users to create highly viral short videos using music, filters and other cool features.
What is TikTok?
TikTok is an incredibly popular app, available on both iOS and Android, that users use to create and share short videos.
First launched in September 2016 in China under the name of Douyin, its popularity soon pushed the boundaries of the Chinese market, expanding to the rest of the world in 2017. Given the restrictions of the Chinese government, the app is still known as Douyin in its homeland, but it uses exactly the same software as TikTok.
Looking at the app’s features you might notice several similarities to Musical.ly , and for a reason. At the end of 2017, when Musical.ly was gaining popularity in the US market, the owners of TikTok decided to buy it to ensure they reach that portion of the market with no direct competitors.
But what is TikTok’s mission? We let them answer directly:
TikTok is the leading destination for short mobile videos. Our mission is to inspire creativity and bring joy.
TikTok allows anyone to become a viral content creator, so egypt email list much so that the company constantly encourages its users to share their passions and express their creativity through videos.
Here is the main value that TikTok offers to its subscribers, and it is precisely this value that has allowed the app to outperform the competition, even surpassing market giants such as YouTube or Facebook.
TikTok is not just a sharing platform. Ask any teenager, they’ll tell you that TikTok is a way of life.
Now that you understand what this is all about, check out these 10 must-see TikTok stats that we’re sure will be useful for your marketing strategies in 2022.
1. How many users does TikTok have?
To say that TikTok is a popular app is definitely an understatement. In 2021, TikTok reached 1 billion users registered on the platform worldwide (TikTok, 2021), of which 5.4 million in Italy alone (WeAreSocial, 2020). TikTok is the seventh social network in terms of popularity. It has surpassed even well-known sites like Pinterest, Twitter or Snapchat.
Currently, TikTok is most used in Southeast Asia, in countries such as Cambodia, Indonesia, Malaysia and India. However, it should also be noted that this is a relatively young app, and its popularity in the West is steadily increasing.
2. How many downloads does TikTok have?
TikTok hit its first billion downloads in February 2019. After just eight months, it was already at 1.5 billion .
If this data isn’t enough to convince you of the incredible potential of this app, consider that TikTok surpassed two billion in April 2020 , which is less than four years after the initial launch, doubling the number of downloads in just a year. Facebook, for its part, is currently at 2.5 billion. Convinced now?
But it doesn’t stop there: in the first quarter of 2020, TikTok recorded an astonishing 350 million downloads worldwide . Which is not only a 58% increase over the previous quarter, but also the largest number of downloads any app has ever received in four months.
This increase is likely also due to the Coronavirus pandemic . On the other hand, during the quarantine, people obviously spent more time on their smartphones, looking for a distraction and new ways to stay connected. And this has definitely benefited TikTok.
3. TikTok is the most downloaded app on the Apple App Store
Still not convinced of the potential of TikTok? For sure you will be after this statistic!
In the first quarter of 2019, TikTok was the most downloaded app on Apple’s App Store , with 33 million downloads in just four months, far surpassing YouTube, Instagram, WhatsApp and Facebook, the other four apps with the most number of downloads.
Additionally, TikTok was the most downloaded app on the Apple App Store for five consecutive quarters. Which means that the current user base is not only extremely stable, but constantly growing and evolving.
However, it seems that TikTok is more popular among Apple users than those who use Android, since on Google Play it ranks “only” in third place, after Whatsapp and Facebook Messenger.