If video marketing is the future, get ready to get your jetpack out. And if until now you have wondered if it was worth investing time and money in video marketing … the answer is: of course it is!


Do you still have doubts? Do you think there aren’t enough people interested in videos in your target market? Don’t worry, it’s a legitimate thought, and having doubts before venturing into something new is absolutely normal.

That’s why we won’t go any further, and let these video marketing stats speak for themselves.

What is video marketing? 

But before starting to analyze the video statistics, it is good to dwell just for a moment on the types of video content you can create to promote your business.

One of the main video content that brands use is how-to videos. These are short but effective videos that explain how to use a certain product or service. Other types of videos include vlogs (video blogs), interviews, presentations, tutorials, product reviews, product demos, live stream recordings, testimonials, and announcements.

1. Internet users love video content

Video content is more popular than ever. Suffice it to say that 92% of Italians watch online videos from any of their devices (WeAreSocial, 2020).

This data is even more interesting if we consider that nine out of ten Italians are internet users, and that 88% of Italians make at least one access a day to the network.

Users between the ages of 25 and 34 are among the most devoted followers of videos, and men spend an average of 40% more time watching videos than women.

2. The demand for video is constantly increasing 

The love consumers show for video isn’t just about entertainment – quite the opposite. Data shows that 54% of consumers want to see more videos than the brands or businesses they love (HubSpot, 2018).

With such a steadily increasing demand, it is clear nigeria phone numbers list that the market is increasing supply. Especially in a world, the digital one, which evolves extremely quickly. And in fact, more and more influencers are producing different types of video content to meet the needs of their followers.

Not only that, on any platform, videos are the most effective way to grab the attention of your audience, who often tend to ignore some of the written or audio content.

3. Videos are a powerful marketing tool

Video marketing hit true success in 2018, and it’s been on a steady rise from there. In fact, it is not surprising that social networks like TikTok , based entirely on videos, have completely conquered the new generations.

If you are the owner of a business, you absolutely cannot miss the huge opportunities that videos offer. In 2019, 87% of marketers used video as a marketing tool (Wyzowl, 2019) to build user trust and to increase engagement rate.

4. Consumers love to watch videos on social media

In the era of digital nomads and smart working , it is not surprising that social media are extremely used by internet users. Not just to keep in touch with their friends, but also and above all to watch videos. Even more so if these videos are published by brands or businesses they follow and trust.

Video therefore becomes an increasingly influential channel in terms of purchasing decisions, so much so that Instagram is about to become the fastest growing platform for the use of videos to incentivize purchases.

5. Video marketing = profit

Ultimately, profit is what really matters. And it all comes down to the return on investment (ROI). If we look at the numbers, 88% of video marketers say they are satisfied with the ROI generated by their video marketing campaigns on social media (Animoto, 2018).

Broadly speaking, companies use video marketing to increase their sales, build brand awareness and build trust, inform their customers and reach potential ones.

The platforms most used to achieve these purposes are therefore Instagram, Facebook and YouTube (more recently, also TikTok ).  best database provider

The main advantage is that video marketing allows you to explain everything in a viral, clear and easy-to-understand visual format for users. So much so that the most popular video formats are tutorials and explanatory videos.

6. Video marketing is a tool that generates leads 

According to Optinmonster, video marketers get 66% more qualified leads per year. Not only that, the same video stat shows that video marketers see a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve converted at least one new customer thanks to a social media video.

This lead quality can be attribut to the quality of information the videos bring. Not only do customers gain trust in companies. Therefore, they are also able to find out about the products or services of those businesses thanks to interactive visual content.

7. Video marketing on social channels in 2022 

At this point it is clear that video is a highly effective marketing tool, and that consumers like to watch videos on social media. So it’s time to ask yourself: which platform should you prefer for video marketing?

According to the latest statistics, the most popular platform is YouTube, with around 9 out of 10 marketers claiming to use it for video marketing (Wyzowl, 2020).

The video streaming giant is followed by the king of social media, Facebook, with over three-quarters of marketers (76%) planning to do video marketing on the platform. Surprisingly, the following is LinkedIn, which has surpassed social networks like Instagram and Twitter by conquering 66% of marketers.

8. The power of video in purchasing decisions 

Not only do videos have the power to engage users, they also play an incredibly important role in purchasing decisions. A survey conducted by Wyzowl showed that around 8 out of 10 users bought a software or application after watching the brand’s video (Wyzowl, 2018).

Not only that, the power of video marketing is felt throughout the buyer’s journey : the same study demonstrates how most people (96% of them, to be exact) rely on videos to learn more. more about a particular product or service.

9. Videos are increasingly popular 

In fact, Italians spend 3 hours and 40 minutes every day watching videos on the web . This figure received a significant boost due to the early 2020 lockdown. Indeed, while people were lock up in their own homes, the videos offered them a new way to pass the time. 31% of Italians had their first experience of e-sports, 39% attended their first virtual concert, and 23% attended physical training online.

And even now that the lockdown has ended and we are now experiencing a new phase of this pandemic, this trend does not seem to have a turnaround, quite the contrary.

10. The role of videos in internet traffic

Given the growing popularity of video and video marketing, it’s no surprise that internet traffic is on the rise.

To put things further into perspective. Therefore, 56 exabytes (equivalent to one billion gigabytes) of internet video were consumeds every month in 2017. This figure will more than quadruple to 240 exabytes per month by 2022.

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