With the shift to online here to stay. Brands are discovering the merits that a compelling D2C offering can bring, including flexibility. In other words, greater control, and a more valuable proposition for customers.


The Covid-19 pandemic and the acceleration of ecommerce saw many companies launch. In other words, accelerate plans for D2C offerings to fulfil short-term consumer needs. Direct-to-consumer ecommerce (D2C) sales in the US alone are expected to reach $151.20 billion in 2022. In other words, an increase of 16.9% on 2021, and there is a similar trend throughout Europe.

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