content marketing teamProducing content is part of the marketing strategy of many companies and, therefore, makes up the management of projects in this area. However, there is a frequent question, who should be involved in content production ?Some people Senegal Email List have the view that content should only be of concern to copywriters, however, this is incorrect. As this work has various stages, it requires the experience of many communication and marketing professionals,

even because the possibilities of the content format used are diverse: texts, videos, podcasts, infographics, images, etc.In this article, we focus on the production of textual content for sites and blogs, as they are the main digital marketing channels .See what we will be about:The importance of content in the marketing strategy Why produce content internally?Who should get involved in content production?Step by step: how content creation worksLet’s go?The importance of content in the marketing strategy Content is the mainstay of all marketing channels. Whether online or offline, what will effectively draw the attention of your audience to your brand and will encourage them to accompany it are the content that has value for them.However, content marketing is not about writing good texts. This strategy is aimed at generating business opportunities, with content being the main tool to achieve this. In short, the strategy is made up of three pillars: buyer persona,

purchase journey and channels.The buyer persona is a character that represents your ideal client. Content should be produced based on your goals, challenges, and your buying journey (or sales funnel). They must then be published and promoted in the channels defined in the strategy.Notion of BrandingHas it ever happened to you that a prospect contacts your company and asks you what your business really does? If your answer is yes, this shows a branding failure .Check out the phrases below and see which of these you recognize: It gives you wingsI love itWhy can’t you eat just oneSurely, you can identify which products the most refer to, right? This happens because their brands are so strong that they managed to stay in people’s minds and when they come across these slogans they immediately think of Red Bull, McDonald’s and Lay’s.Therefore, it is important that the contents also carry that identity so that the public can notice that it is about the company, regardless of the format used .

Updated portal for businessThe content must be useful and informative for your audience, especially the formats that aim to appear in search engines, such as blog posts . However, they must also be aimed at leading the company that produces these materials to achieve a goal.Each content produced is a means of generating business opportunities. In the same way that a physical store has more opportunities to sell if it is located on a busy street, a blog or online channel that receives many visitors tends to generate more return.

This becomes possible when content production is structured according to the stages of the sales funnel : attraction, consideration and decision .The attraction materials, as their name implies, have the purpose of bringing new users to the portal, while those of consideration are aimed at those who are in the middle of the funnel, that is, considering the ways to solve their problems. Finally, the decision contents present the products or services that bring that solution.Why produce content

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