With the arrival of mobile technologies and devices, brands have had to innovate in Guinea Email List the way they are seen or disseminated to their audiences, which has allowed them to rethink Marketing strategies .

That is why it is so important that you know about ATL and BTL advertising and marketing, their main characteristics and their differences from each other. So, are you ready to discover them? Good reading! What do ATL and BTL mean?

These concepts have existed within the world of advertising campaigns since the mid-1950s, since the mass consumer products brand P&G began to pay various rates to different advertising agencies . Converting this practice, from that moment, into a standard. Let’s see what each one means.