New studies by Exchange Wire Research, in collaboration with the Rubicon Project, have found that globally? At the junction of these two tectonic movements? Brands are focusing their ad budgets on high-impact video and native campaigns for mobile devices, intended to be launched through mobile applications (which consumers currently Iran Email List spend more than two hours of their daily time). In addition, these direct buyers of brands increasingly purchase most of these mobile media in private automated and “safe for brands” marketplaces, which make it easy for them to purchase mobile inventory at scale within a premium inventory of carefully selected mobile applications.
According to a recently published Boston Consulting Group report , mobile devices are the most rapidly adopted technology of all time, adding 3 billion connections since 2000. The simultaneous rise of automated (or “programmatic”) advertising has given lead to a new sector, valued at $ 10 billion. All that has been done is simplifying the media buying process and speeding up the launch of ad campaigns among the 3.17 billion digital consumers (and billions of daily digital media impressions) around the world.
The fourth annual Global Mobile Advertising Survey, conducted among hundreds of mobile media buyers and sellers over the past three months, revealed that native advertising is clearly the preferred choice of more than half of mobile media buyers. direct mobile media from brands. Agency media buyers lagged behind their counterparts, direct brand buyers: only 42% showed a preference for native ad formats (a 32% year-on-year increase).
Nick Graham, Global Digital Director at Huawei Technologies, comments: “There is no question that native ad formats should enjoy greater recognition. For years the industry has focused much of its attention on programmatics in general, but often it has done it at the cost of other concrete issues, such as efficiency, especially when it comes to standard formats like banners. This study confirms what many marketers suspected.