Paid referencing represents a significant lever for generating traffic on your website and acquiring new leads. Although Google AdWords is Papua New Guinea Email List currently the largest paid search network online, ahead of Linkedin Ads or Facebook Ads, millions of companies and professionals have never used it, potentially leaving the advantage to their competitors.Complementary to natural referencing and to all actions aimed at collecting qualified traffic,

Google Adwords allows companies to acquire new leads very quickly. What exactly is Adwords? How does this tool work, which many brands can no longer do without? Our responses!Google Adwords: what are we talking about?Launched in 2000, shortly after the launch of Google itself, Google AdWords (also known as Google Ads ) is the vehicle Google uses to monetize its very popular search engine. Currently,

Google is the most popular website in the world. For companies wishing to gain visibility on certain keywords, Google AdWords thus seems to be the ideal showcase.With a pay-per-click (or PPC) system, advertisers pay Google to serve their ads to users who are interested in their products or services.

They do this by using unique filtering options that target users based on the keywords they are looking for, their country, and the type of device they are using.Even if you’ve never used Google AdWords or conducted a paid search campaign in your life, there’s a good chance you’ve interacted with AdWords before. Just type any popular keyword into Google and the search engine will show you a list of paid ads.Here’s an example of what Google ads might look like in the search engine: