After many hours of investment in enriching this incredible content , we finally published the article on the internet and… we forgot to pay attention to the SEO of the images.Alt Text, captions, URL. Those terms are ignored when selecting and optimizing your images.Here you will learn:What is Alt TextUsing keywords in imagesOther aspects of an image that contribute to SEOWhy is it important to optimize your imagesHow to use Alt text to optimize your imagesTo get started: what is Alt Text?If you work with blogging and internet marketing, you must know the concept of keywords. Keywords are the Colombia WhatsApp Number List terms that define your text and what the user will play with in Google to find your content.A text that teaches how to tame unicorns will have as keywords: “how to tame a unicorn”, or even “tame”, “unicorn” or other variations.This concept is not strange for those who write for the internet, but they should not only be taken into account in texts.Images also have keywordsAsk yourself: How does Google find a specific image? It is difficult for your algorithm to work with something visual, so it needs an image description .This is where the Alt Text, or Alternative Text, comes in. Without a good use of Alt Text when using images in your articles and publications, Google will not be able to find your image when users perform a search and therefore, you lose the opportunity to present your work to users .It is important to understand the difference between Alt Text and the image title. The title of the image is the name and Alt text is its description .
Do you want an example? Imagine a photo you took when you were walking around Rio de Janeiro.The photo is composed of the white sand of the beach, the waves in the corner and the Christ the Redeemer in the background. The name of the image can be something like: “DSC98761” or even “Vacation in Rio”, but its Alt Text would be something like “Beach of Rio de Janeiro with Christ the Redeemer in the background”.So, summarizing:Alt text is a description of the visual elements of the image, which the search engines cannot identify, so that the image is better positioned in the searches.What other aspects contribute to the SEO of an article?Alt Text is one of the aspects of an image that contributes to the SEO of your article , but there are other elements of the photo that will dialogue with Google and help your text appear for more users.Alt TextHow could you tell, the Alt Text is a description of the visual elements of an image. This says what the photo has, so that Google can group it with similar images. However, if you want to optimize your image for SEO, you will need to think about three other aspects as well: