One of the reasons that pushed consumers into the arms of VoD was, precisely, advertising. Consumers were fed up with the endless television ad breaks and therefore more than receptive to any option that promised to eliminate them in one fell swoop.
In addition, it should not be forgotten that consumers not only wanted to change their Italy Email Database content consumption patterns for advertisements, but also wanted to see content when they wanted to. Linear television continued to force viewers to follow a schedule, while they began to get used to being able to watch content when they wanted on the internet.
The migration of viewers’ attention to the network was quick and clear. Television has been losing audiences and VoD platforms have been gaining subscribers. To this must be added that the great cultural successes, the series that have starred on the agenda, have already begun to leave the streaming universe.
For television, this has changed the playing field. For advertisers, it has also done it, since they are the big collateral damage. In these streaming services there are no ads, while they still need advertising to connect with their potential buyers. How to reach viewers when the fashion shows don’t give that option?
Soon they could give it. The AVoD boom potential isn’t exactly a new theory. Not so long ago, netizens started showing signs of subscription fatigue. They were having to pay not only for video on demand services, but for more and more content on the web.
Newspapers, for example, began to position their content under paywall and increasingly to access the news you also have to go to the cashier. Suddenly, Internet users realized that they had multiple subscriptions and that they were leaving, if they were all added, not insignificant amounts in payments. The satiety began to take its toll and they began to not want to pay anything more.
That’s where the AVoD has appeared. The streaming service continues to offer the same – content on demand accessible via the internet – but they do so by serving ads in between. Some services – such as those that have started operating in Spain – do so completely free of charge. Others – as is the trend of the new players in the US market – serve ads and thereby lower the prices they charge to access their content