In the business world, there are a lot of acronyms that can confuse your ideas. But it’s a bit like it’s the language you need to know to play in a certain market.
B2B and B2C are a great example of essential acronyms to know. And while the difference between the two may seem subtle, it actually completely changes the rules of the game, especially when it comes to marketing strategies.
What does B2B and B2C mean?
The two acronyms mean respectively:
- B2B (or BTB) – Business to Business, or activities whose customers are other companies;
- B2C (or BTC) – Business to Consumer, i.e. companies that sell to the final market, to the consumer.
As we said, the meaning of the B2B acronym is simply “business to business”, that is, from business to business.
So with B2B you can characterize all those activities that advertising agency mailing list have commercial relationships with other companies, suppliers, retailers, etc.
Whenever a company sells its products or services to other companies, which will then use them in their turn in carrying out the activity they deal with, this is a B2B.
But don’t think that Business-to-Business is only about industrial companies or manufacturing machinery. There are many market niches that can fall into this world, some even very innovative and based on digital technologies.
B2B and B2C: examples to clarify
B2B business example
Let’s try to clarify with an example: if your company deals with selling machinery to produce trousers, then your potential buyers are all the companies that produce and sell both wholesale and retail trousers, and that may need yours. machinery.
Here, in this case, the market you are targeting is other companies and not the final consumer, that is, who will buy the trousers to use them. In this case, yours is a B2B business because it is aimed at other businesses.
To continue with the example seen above, let’s say you have a hemp fiber trousers factory, with an attached online shop for the sale of the product: the end customer enters the virtual shop, browses through the various products and if there is one. something he likes, he buys it directly.
In this example you have a B2C business, and you have probably bought from the B2B business in the example above the machinery you need to make your pants.