It allows companies to establish their legitimacy, to answer the questions of their prospects/customers and to generate new customers. But as with everything, there are certain rules to follow. Here are 5 blogging tips to optimize the effectiveness of your blog. Always keep in mind the issues of your audience inbound-problemes-3.jpg Blogging for blogging’s sake is irrelevant. To obtain results, you must have a perfect knowledge of your audience (buyer personas), their major issues, the way they search… Your content must meet their needs, both in content and in form, and this, at all stages of their buying journey . Be regular in your posts Regularly publishing content on your blog is the secret of a successful inbound marketing strategy! This is in my opinion even more important than the frequency of publication. On the other hand, it is not the easiest thing.

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Why maintain a regular rhythm? For several reasons : to meet the expectations of your readers; to improve your SEO; to get more subscribers; to increase your traffic, leads and customers; to engage your readers. Post your posts on social media To succeed in your content marketing strategy, or more whatsapp number generally inbound marketing, you must optimize the promotion of your blog articles . Without it, you won’t get very far. To increase your traffic , publish on all your social networks (LinkedIn, Facebook, Youtube…) but by adapting the tone according to the social network, interact in discussion groups on social networks related to your sector of activity by giving your point of view, comment on blog articles, distribute your blog registration page, mention influencers in your publications, contact the.

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In implementing your strategy

In short, show yourself! By doing this, you increase your chances of getting more reach, more subscribers, more traffic, more leads… And therefore more customers. Facilitate social sharing To increase the virality of your content and get more “reach” on social networks, do not hesitate to add social B2B Fax List sharing buttons on your blog, your blog articles, in your emailings, in your documents, etc. It may be very classic, but it works. In this way, Internet users will be able to share your content with a single click. Comment on blog posts similar to yours If you leave constructive comments on blogs similar to yours, it can bring you additional visits to your site, additional subscribers, etc. And then it’s always good for your notoriety. Don’t forget that the people who visit the other blogs are already very interested in the subject.

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