The Marketing Digital ceased to be a market trend to become an indispensable investment for most companies, but we already know that , do not you? Today, anyone who wants to remain relevant to their customers needs to have online visibility.Therefore, the issue is no longer the need to be on the Internet, but how to be present in it to win the public’s attention and stand out from your competitors who are already there.You have to adopt the best and most modern customer acquisition strategies, the Guatemala Phone Number List main element being: an Inbound Marketing strategy. One of the main ones is Content Marketing, which is used and recommended by the world’s leading specialists.If you still do not know Content Marketing or do not master this modality, we have prepared this definitive guide for you so that you can learn everything you need to know to become an expert.What is content marketingThe Inbound methodology in Content Marketing;Benefits of Content Marketing;Overview of a content strategy;Content planning;Execution of the strategy;Measurement of results;Tools of a Content Marketing strategyWhat is content marketingContent Marketing is a way to involve your target audience and grow your network of leads and customers through the

creation of relevant and valuable content, attracting, involving and generating value for people and, in this way, create a perception positive of your brand, generating more business.But, to make it even clearer in your mind, I’m going to break down the concept and explain it to you in detail: “Content Marketing is a way to engage your target audience and grow your network of leads and customers ..

.”First of all, you need to understand that the time when we were forced to passively watch television commercials is gone.Today, the public has more power than ever to choose the content they want to consume and how to interact with it. And you have the power and knowledge to produce exactly the content that your audience wants.«… through the creation of relevant and valuable content …» Traditional professionals find it difficult to stop talking about their products and focus on what the public wants: really useful content.Good content is not focused on selling, but on bringing some benefit to those who read it, such as solving a problem, clarifying a doubt or teaching something. The sale is only one consequence of this process.«… attracting,

involving and generating value for people …» The content you create is not only useful, but it also delivers the right message to your audience when they need it most. You exceed expectations by providing content so incredible that your audience will want to share it with others.«… In order to create a positive perception of your brand and thus generate more business. « That is the most interesting part! Since you helped him when he needed it most, your audience will have a positive vision of your brand.And, as we well know, people are more likely to do business with brands they know and love than they are with unknown brands.