However, by having so many possibilities to advertise for free, it ends up causing users to ignore paid tools like Facebook Ads.And to tell the truth, if what we want is to improve results, investing in this tool is essential.Unlike AdWords , Facebook Ads can work within the social network, with some peculiarities that can be useful in your marketing strategy. If you are an inventor, for example, it is not very likely that someone will discover the name of your invention out of nowhere and search for it on Google. Whereas with the use of Facebook Ads, there Cyprus WhatsApp Number List is more possibility that users will see you.In addition to that, as it is a place where people leave their personal data, segmentation becomes more precise and easier. If the focus of your campaign is to gain the loyalty of your customers and build the brand (more than just selling), this is certainly a tool that deserves your attention.

Facebook AdsThere are 8 types of ads that you can make within Facebook. These are: Page post development:It allows you to promote a publication of your page, showing it a greater number of times to your followers, thus increasing the number of “likes”, comments and shares.Page “Like”:They are ads to increase the base of your followers, stimulating people to “like” your page.Clicks on the site:Allow the user to be dissected to your website.On-site conversions:Similar to the above, this one is more focused on conversions and not on hits and clicks.Application installation:Allow you to encourage users to install your application.


Development with the application :They are ads with the aim of generating more activities from your application.Participations in an event:Ads to promote an event on the site.Varieties of offer:Ads promoting an offer. You need to create a new offer or use an already created one.Each of these options has a very different result and must be used according to the strategic objectives.Keep in mind what the objectives are when making your campaign.Facebook AdsOne of the most common options is to promote one of your content.It is also one of the most effective to configure. Below each post on your page, there should be a “promote” button.

When you click on this, a set of screens will appear to guide you through the process, defining the payment method, investment value and audience of the campaign. With that you can show your content to more users, avoiding Faceboo’s EdgeRock, which is shown in the publication for the most engaged users.SegmentationThere are also various targeting possibilities within Facebook. The most important ones are: Geographical:Allows a specific region to be delimited for the campaign. It is very useful for small companies with local businesses, where advertising to an audience in another city, for example, does not make sense.Gender:If you sell makeup, you don’t want to spend money showing your business to men, right?You can specify the genre, if it makes sense for your campaign.Age:In case your audience has a well-defined age, such as if your company sold toys, it is possible to adjust that.Idiom:It allows you to establish contact with people who speak another language of the standard of the selected region; immigrants, for example.

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