Facebook has announced Delivery Statistics , a new measurement tool that helps advertisers better understand how their ads are being delivered and offers recommendations that allow them to Costa Rica Email List quickly take action to improve their performance. On the other hand, the company also offers a series of recommendations created so that advertisers better understand the operation of the Ad Auctions system and can get the most out of their campaigns.
Facebook Delivery Statistics
This is a new set of statistics available in the “Ads Manager”, which informs advertisers of how their ads are competing in an auction and offers recommendations to make them more relevant and competitive. For example, the tool identifies ads that are reaching fewer people than they should (a sign that the ad is not competitive) and provides information on why it is not performing well, as well as suggestions for improving it.
Facebook ad auctions. Tips for achieving competitive ads
To display the ads on the platform, Facebook uses the ad auction system, which combines a certain ad with certain people, looking for the perfect combination. The Facebook ad auction is designed to determine the best ad to show to a person at any given time. The idea behind the operation of this system is that people should see the ads that are relevant to them and the ads should offer the highest possible value for the business as well. The ad auction is built to maximize the experience for both individuals and businesses.
Here are some tips Facebook offers to get your ads to the right audience