With the internet in the palm of our hand, in handbags and pockets, many people around the world have constant access to information. This growing mobile environment is changing the way http: people consume Norway Email List content on Facebook faster on mobile than on computer. For example, during Black Friday 2015 mobile devices were responsible for 50% of online purchases.

Now people watch 100 million hours of video a day on Facebook, and every moment counts for advertisers. According to independent tests by Forsh-Marsh, people can remember content from their news feed on mobile after viewing it for only a quarter of a second. The value of your video ad – whether you’re measuring ad recall, brand awareness, or sales – happens fast and increases with duration. Facebook, together with Nielsen, has found that up to 47% of the value of a video campaign occurs in the first three seconds, while up to 74% of the value occurs during the first ten.

With people’s increasing control over what content they watch and for how long, the faster you get your message across in a video ad and capture viewers’ attention, the better. That’s why today Facebook introduces new video ad features, sharing tips, and examples of successful video ad campaigns.