The Kaizen method aims to maximize production by constantly improving the business productive apparatus, reducing inefficiencies to Catalan Email List increase the company’s competitiveness in the market. For this reason it has become a reference in marketing today.

It is a word composed of the derivation of two Japanese kanji, where “KAI” means change or reform and “ZEN” is wisdom or goodness.

This method was created in Japan in the 1950s as an attitude of reconstruction after World War II. Today, modernization and digital transformation have played a fundamental role in the evolution of the way it is applied, since techniques are advancing at the pace of technology. Companies must use different types of digital tools to ensure good results. Next, we will talk about what it is, how it works, what are its advantages and what is the best way to apply the Kaizen method. Continue reading!

What is the Kaizen method? The Kaizen method is a philosophy aimed at seeking improvement: whatever you do, you can always improve it. If you look at it closely, it is very similar to the concept of optimization. Its great contribution is the methodological question, how to achieve these improvements.