Written by sifat islam

If you’re an SME owner looking to improve the visibility of your posts and increase sales, consider using hashtags to market your business. When used correctly, relevant social media hashtags can make your business content easily discoverable and attract more audience.

Although hashtags were first widely used on Twitter, they have become an effective marketing tool on all other social media. You can now use hashtags on Instagram, Facebook, Tiktok, Linkedin, and other platforms.

Hashtags are like tools for free promotion. However, you can only tap into that potential when you use hashtags effectively.

This article will cover all you need to know about hashtags and how to use hashtags to market your business. You will also get tips to help you get the best results from using hashtags to market your business.

What are Hashtags?

Hashtags are used to index keywords or topics on social media. They are written with the Hash (#) symbol followed by the keyword without any space. When you click on a hashtag, you can view all the posts tagged with that hashtag from anywhere on Instagram/Twitter.

People use hashtags to filter information relevant to them. You can reach your target audience with the use of specific hashtags.

How to use hashtags

  • Start with the Hash (#) sign before your keywords.
  • Don’t add any space or punctuation between your words.
  • Keep your keywords short and simple. Don’t string too many words together.

Tips on Using Hashtags to Market Your Business

Always add hashtags to your posts

Hashtags increase the visibility of your post. Posts with hashtags receive up to 12.6% more engagement when compared to posts without any.
Make sure you add hashtags to all your posts on Instagram, including your Instagram stories.

Avoid banned hashtags

Banned hashtags are hashtags that have been flagged or disabled on Instagram. They are disabled because they are against the community guidelines.

Therefore, banned hashtags are of no help to your marketing. In fact, they may reduce your posts’ visibility because social media algorithms might flag your post as a spam post.

Banned hashtags can be simple or supposed innocent keywords like #elevator or #humpday. That is why you must be extra careful when adding hashtags to your posts.

Use branded hashtags to market business

To get your audience involved, you can use a branded hashtag to start a conversation/trend. A branded hashtag is a hashtag phrase used on social media that is specific to your brand.

Branded hashtags are usually specific to just your business. They may or may not include your brand name. For example, you can create a branded hashtag for a challenge you’re organising for the audience/customer.

Your branded hashtag can also be a way for your customers to tag and market your brand in their posts. An example of that is the Adidas brand hashtags – #Adidas and #Adidasoriginal.


Avoid spamming

All social media platforms have different hashtag rules that guide them. For example, Twitter recommends you use no more than 2 hashtags in your Tweet, while on Instagram, you can add as high as 10.

Ensure you’re informed and follow these rules/tips. Avoid adding too many hashtags to your posts so they don’t look spammy.

Add hashtags to your first comment

Adding many hashtags to your caption can make it look cluttered and spammy. Instead, post your hashtags as the first comment on your post. That way, you can avoid adding too many hashtags to your posts making them look clustered.

Check the performance of your hashtags

Yes, you can get the analysis of your hashtags’ performance. Most in-built social media analytics tools like Instagram insights offer some statistics about your hashtag performance.

However, the statistics are limited, and you might require more details. Hashtag analytics tools can give more information.

Measuring the performance of hashtags you’ve used before can help you determine which ones are performing well. From that report, you can select hashtags driving the most reach, comments, and likes. This will, in turn, help you decide on hashtags you should continue using.

Why are Hashtags Important?

We’ve talked about what hashtags are and to use them effectively for your marketing. However, why are hashtags useful to market business?

Get discovered by new audience

When you add a hashtag to your post, the post automatically becomes visible on the hashtag page. This helps new audiences looking for content in these categories easily discover your content.

The right hashtags can deliver your content straight to your target audience, even without prior interaction.

For example, a fitness brand on Instagram can use #fitness, #workout, #gymwear, #keepingfit. People interested in fitness can easily find their posts by clicking on those hashtags.

In the same way, clicking on #Mondaymotivation shows all the posts tagged with the hashtag on Linkedin.

Users can follow hashtags on certain social media platforms like Instagram and LinkedIn. When users follow hashtags, they can view posts tagged with those hashtags even if they’re not following the owner of the posts.

Increase engagement on your posts

Using trendy hashtags makes your posts visible on that topic and help you take part in conversations. That can help you boost your engagement and get new followers.

Funny, witty, or insightful comments can catch people’s attention and lead to many likes, comments, and mentions. The more engagement you get, the more you build your brand on that social media.

Show support for social issues

Hashtags are also used to show support for social issues like equality, mental health awareness, and stand against racism.

For example, the hashtags #internationalwomenday, #IWD, #EachforEqual, were used across social media to show support for women on women day.


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