In recent times, the internet has been adapting to different changes and modifications in how they do things, how they expect to find them and where they hope to do it. Consumers have changed the epicenter of their activity and how they expect to do it, and brands have been adapting to these changes and to their new Indian Email Lists interests. And this has led to a kind of ‘mobilization’ of the web. Be that as it may and look from wherever it is seen, the websites are now practically prepared by default to be successful on mobile devices and this is even changing how they are accessed from the desktop.

Google has just changed, in fact, how it serves its ads associated with its search results and has introduced a change to the desktop that modifies the layout of the advertising in a very ‘mobile-friendly’ way.

Google is removing the ad sidebar that used to appear in its search results, although these changes are progressively unfolding around the world. The US media have already detected it and the truth is that if you do a few tests on Google.es (we have carried out 10 searches in a row) you can see that they have also disappeared here. Google has confirmed the change to a blog specialized in SEM and has indicated that the change is global.

The search engine has been testing for the past few months to move those ads to another position. In fact, Google started to play with different variables in recent months and try to put more ads at the top of search results instead of on the side. That is, the ads on the side disappeared and Google positioned more advertising results before positioning the organic search results.

The right back is not going to stop being used completely. On some occasions it will serve to position product lists and, furthermore, that is where certain windows associated with results are still positioned (which happens, for example, when searching for a person).

But this is not the only point that will modify this new way of serving advertising. Removing the ads on the right side will make the desktop search experience more like mobile search, as recalled from Business Insider .