Anyone who thinks that email is no longer important today is deceived.It is already proven that 92% of adults on the Internet use email, and 61% of them use it on a daily basis , according to research by Pew Research .
Besides that, an email is 40 times more effective for acquiring new customers ( Campaign Monitor ) and your message is 5 times more likely to be seen ( Radicati ) when compared to social networks.Based on Tanzania Email List these and other statistics, we are going to address in this publication what are the characteristics and advantages that email marketing can offer to your educational institution.Email Marketing X Newsletter X SpamBefore going into detail regarding the email marketing strategy, we are going to define some concepts that can often be confused: email marketing, newsletter and spam do not mean the same thing. Know the differences between each one:
NewsletterA newsletter is a type of email marketing produced with a fixed frequency and that normally addresses issues such as news, news and curiosities about the best blog posts of your institution, for example: If your IE is a university with several courses and a large number of students, having a weekly newsletter can be something well received due to the volume of information that you must disseminate. However, if you work in a small English course, which generally has a smaller number of students, a monthly newsletter can meet your demand.
The frequencies mentioned above are only suggestions according to the number of students, courses and particularities that each type of institution has. Therefore, to discover the most appropriate periodicity for your business, it is necessary to carry out tests and compare the results found.
A newsletter can be seen as one more opportunity for your IE to be closer to your students. For that to happen, use that medium to transmit relevant information that arouses interest and directs the reader to an action, such as sharing or commenting on a new course that will be offered.Taking these details into account, it is possible to increase the chance that your students will open your newsletter and not mark it as spam.SpamDon’t let your institution’s emails turn into spam!Do you know of those messages sent to many people who did not grant permission to receive that email? Those are called spam. One characteristic is that most present offers or want to sell a product or service at any cost even if the recipient is not interested.Therefore, even emails that do not serve that purpose and are crafted to be relevant can be identified by some providers as spam. So that this does not happen with your institution there are some tips that you can follow such as: