Keyword research is the first fundamental step in any web writing activity that has search engine optimization among its aims.
What does it mean? That if you are writing some text for your site. However, and you want it to be found by users as they wander the depths of the Internet. Ask search engines questions … well, you should read this article!

And if your goal is to write the texts for an e-commerce or a dropshipping shop. However, keyword research will become your best friend because. If you can define a good strategy. However, it will allow you to get super qualified traffic and interest in buying yours. products.

But let’s go in order and let’s see what keyword research is. However, what it is for and above all how to do it successfully.

What is SEO keyword research and why is it important?

Keyword research is an analysis process used to find the actual search terms that people employ to search for products and services online.

The purpose of this analysis is to help you get better search rankings and get to know your potential customers better. Understanding which keywords users are searching for, in what order and what specific terms they use will give you a better understanding of your consumers’ motivations, goals and needs and will help inform your overall marketing strategy.

In short, something very important, don’t you think? But how does it work?


Keyword research – inside the head of search engines

To understand this, we must take a step back and ask ourselves what is the very functioning of search engines like Google. In fact, these are platforms for searching for answers, to which people now turn to for any need: from the purchase of a new item of clothing to existential questions about life and death.

At this point he orders them on his results page, the SERP, according to reasoning dictated by his algorithms, which should evaluate the relevance of the result and insert it in the list in descending order.

In fact, as we all know, the best place to hide idaho email lists a dead body is the second page of Google results!

But how does Big G find the most suitable pages for the purpose, among all the millions of billions on the net? That’s right: thanks to the keywords that are used within it.

Wait, it’s actually not that simple. Maybe once, in the dawn of the World Wide Web, when pages were few and content limited. But today? There are an infinite number of possibilities, yet Google almost always manages to show us what we are looking for in the top 10 positions.

It succeeds because it not only evaluates the similarity of the keywords present but many other factors, as we said, including the level of trust of the site (how old it is, how many backlinks, what opinions it finds on the net …), other factors such as images and videos, technical elements such as SEO information inserted in the page code, etc etc.

In short, Google is very intelligent and the keyword has not been its only element of analysis for some time. But it continues to be one of the main ones to start from.

Keyword research – inside the marketer’s head

If you are a marketer, an ecommerce owner, or a person grappling with the joys and sorrows of SEO copywriting , what does all of this mean for you?

It means that every choice you make when it comes to texts will need to be illuminated by the sacred beacon of keyword research.

Do you want to write a product description page? You have to research which keywords are used by users most to search for what you are offering.

Do you want to write an informative article that answers typical questions that potential customers may have in relation to the use of your product / service? You have to do a keyword research to understand what those doubts are.

Do you already have in mind what you would like to write about and don’t need to do keyword research? False! Even when you think you know, you should have a Socratic approach to SEO and “know you don’t know” because people may surprise you and ask seemingly unthinkable questions, or use absurd terms in their search.

A typical case is that of technical terms and specialist language: you may be tempted to write an article whose main keyword is “photo editing” for your photo shop , as it should be, but you would be surprised to find that actually people are looking for a much less technical “photo editing”.

And you have to go where your potential customers are. Furthermore, not where your competitors are using technical terms unknown to newbies.

In short, as I said at the beginning if you want to write something that has an SEO value. Keyword research is the place to start.

From main keyword research to long tail keywords

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In short, all texts should be SEO optimize at least in part. Furthermore, in the sense that they should start from a keyword and provide all the necessary information about it.

But did the keyword or the theme come first?

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