Do you want to know how to earn positive customer feedback? Our guide to getting more great customer reviews will tell you all you need to know to get the ball rolling. In the Age of Information. Therefore, it’s no secret that consumers place an enormous amount of value in the opinions of their peers. Customer reviews are essential to the ongoing success of any brand. In fact, to a whopping nine out of 10 people read online reviews before committing to a product or service. Positive reviews speak for themselves

1. How to manage good customer reviews

When you get a good review, your brand will benefit from positive press, instantly. Online reviews actually influence 67.7% of buying decisions. But, good reviews are, well, good for business—and you can really maximize their value even more.Typically, humans will conform to the actions or suggestions of others, often based on their buy email list india reviews or referrals—that’s social proof in a nutshell. Customer reviews or testimonials are one of the most potent forms of social proof. So, if you display your best online reviews in the right places, you’re likely to build consumer trust, attract more people to your business, and enjoy a healthy level of commercial growth. To maximize your good online reviews with a good old dollop of social proof, here are a few tips:

• Add testimonials, reviews, and ratings to your paid ad communications to validate your performance as a brand and encourage more engagement.

• Place to review tab or widget to your website so people can view your positive reviews and feedback with ease. Make them almost impossible to miss!

• Share positive consumer testimonials along with attention-grabbing imagery across your most-engaged social media platforms.

Publish positive testimonials on your website where necessary. Your homepage, about us page, product pages, and landing pages are good places to throw positive customer quotes or feedback into the mix

2. How to tackle negative customer reviews

We’ve covered how to make the most of positive online reviews, now, let’s look at the murkier waters of tackling negative customer reviews.You might be surprised to learn that when someone comes across a bad review, they will spend around five times longer exploring or browsing the website. Deal with your negative reviews the right way and not only will you show everyone how dedicated you are to your customers, but you could also turn an unhappy customer into a loyal brand advocate (at the very least, you’ll resolve the issue and avoid any real brand damage).

Be swift, be approachable. Get to the heart of the issue

No matter what the customers say or what the issue is, you should always aim to reply to bad reviews. Therefore, testimonials as quickly as possible and in an approachable, friendly tone. You should never leave a bad review lingering in the digital air or try to sweep it under the virtual carpet—doing so will make your brand seem trustworthy and harm your reputation. To deal with negative customer reviews effectively, you should respond personally, leading with an apology across any public channel. In a nutshell, you need to take ownership of the situation, or it will own you.