In general, we can define industrial marketing as the relationship between 2 companies.In English, the term used is B2B, which means business to business .It deals with the marketing of a company that is not intended for the final consumer, but for other organizations.Yes, the topic seems confusing, think that companies can create products not only to serve individual customers, but also other companies and organizations.This is Kenya Phone Number List the case of industries that develop large machines that are of no use to ordinary consumers.However, they are useful for other companies, such as auto and construction companies, that have the resources for large purchases and large-scale production demand.Therefore, for these industries, it is necessary to communicate with other companies ( consumers ) to promote their products efficiently.In this way, industrial marketing emerges as a viable strategy.It’s clear now?So be sure to follow this post to the end to learn more about it and learn how to craft a truly efficient industrial marketing strategy for your interests.Good reading!What is industrial marketing?Marketing is the activity that promotes a particular offer to attract and retain customers.
In this sense, industrial marketing is a solution designed specifically for the objectives of companies that need to direct their message to other companies.The idea behind B2B is to build solid and lasting relationships between companies, creating conditions for great long-term sales and interaction with more people than in business to clients ( B2C ).This depends on the creation of
agreements between the companies, both in the production and in the purchase and shipment of the products, which makes this type of sale more complex.To make industrial marketing even easier to understand, compare a store that sells products directly to customers to an industry that offers a range of products for a particular store.In the first case, in order for the store to turn out well, you need to build a structure for this: have a good sales team ;invest in attractive prices on the market;and work with useful solutions for the consumer.In the case of the industry that sells to the store, the sales process is even more demanding because the consumer profile is different.
And, rather than seducing this consumer, you must guarantee a safe and profitable sale that is maintained in the long term.That’s where marketing comes in!It is this who can provide adequate information on the quality of the product offered and highlight other differentials such as prices.In short, it is through a marketing strategy (in this case, industrial marketing) that customers can be convinced that there are good reasons to put those products in their store.What are the benefits of industrial marketing?When used strategically, B2B can drastically increase the profits of a company.With actions that can differentiate you in the market in which you operate, it is possible to create value and thus positively impact potential customers .Industrial marketing has significant differences compared to traditional marketing, especially in the type of audience that needs to be reached.Now it is not the client that needs your attention, but other companies.Even so, in essence, its purpose remains the same,
that is, to bring a brand closer to the audience with which it needs to communicate.At this point, it is necessary to develop strategies capable of achieving this specific profile.When this happens, the company can benefit by offering a differentiated and specific approach.Remember that in B2B, communication should focus more on ensuring performance and results than necessarily achieving a projected desire to consume a product.Therefore, it is necessary to develop a rational, differentiated strategy and truly capable of adding value to the customer.Well done industrial marketing is based on a quantitative basis that highlights the benefits that a company will have when acquiring your solution.In this way, it allows companies to know their audience better, allowing them to plan their actions based on their adequate understanding of the market in which they operate and the possibilities offered by the consumer.