Sometimes it feels like Instagram is reading right into your mind, right? You are thinking about a certain profile … et voilà ! That profile materializes as if by magic in front of your eyes. Well no, it’s not about magic, but almost: it’s Instagram’s algorithm. Moreover, savior of the user experience and bitter enemy of content creators (if you don’t know how to use it).
This last detail is the reason why I created this article. Because it is possible not only to understand. Moreover, but even tame the Instagram algorithm and make it work for you and your business.
The key thing to keep in mind when talking about the Instagram algorithm is that it is constantly updated. Year after year this social media giant works to optimize its algorithm in ever new ways. Moreover, to make it smarter and to offer its users the best possible experience.
But where does this “algorithm” come from?
When Instagram launched in 2010, the Feed appeared as a single stream of photos in chronological order. After a few years, users lost about 70% of the posts on their Feed, including those published by the profiles they cared about most. These very high percentages have certainly been influenced by the platform’s incredible success and popularity, and Instagram didn’t think too long before taking action.
How the Instagram algorithm works in 2021
The Instagram algorithm directly affects the lives of those involved in digital marketing, but there is good news. Although the word algorithm has something of a threat, and gives the idea that being an expert computer programmer able to hack Instagram itself is the only sine qua non condition to be able to circumvent the aforementioned algorithm and show your posts. to your followers, that’s not the case at all.
Understanding how it works on a practical level is more than enough to put several strategies into practice to be able not only to get good coverage on Instagram, but to almost make the Instagram algorithm list of email addresses philippines work for you, and not the other way around.
No, unfortunately it’s not enough to post content on a fairly regular basis and use relevant hashtags to be truly successful on Instagram and get the most out of the platform. Now these that were once winning strategies are simply the basis for a correct management of your profile.
Instagram algorithm – the effect based on the type of content
In recent years, Instagram has introduced numerous features like Reels and IGTV, and each of these sections of the app has an algorithm that works based on how people use them. Think about your Instagram experience. For example, I use Stories to see what my friends are posting, while I rely on the Explore section to discover something new.
Well, according to Instagram, I’m not the only one. The platform has in fact analyzed user data and found that each section is used with a different purpose. Moreover, which is why it felt it needed to optimize its users’ experience based on these purposes.