With over 1 billion users, Instagram is now one of the most important platforms for any business. That’s why creating an Instagram business profile is critical to the success of your business.
In this article you will learn how the corporate Instagram profile works, how to create it, what changes and what are the advantages.
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Instagram company profile: what it is
If your business already has an Instagram profile, but you’ve never thought about switching to a business profile, you have no idea what you’re missing.
Having a business profile on Instagram gives you access to a wide range of tools and features, which we’ll talk about later.
Switching to a company profile is super easy, and I’ll show you how to do it step by step shortly.
The main benefit of having an Instagram business profile, as well as making your brand image much more professional, is the ability to promote your products and / or services to a much wider global audience.
But let’s see in detail what changes compared to a traditional profile.
Instagram company profile: what changes
The functioning of the Instagram business profile is practically identical to that of a normal profile.
The first immediately visible difference is the appearance of a “label” under the name of your business, which will indicate which category your business belongs to.
You will be the one to choose this label, and we will see how later on. This way, however, anyone who visits your profile will immediately know what it is.
Furthermore, you will have the possibility to add ” Call to Action “, or buttons that will be found under your bio and that will be able to direct your followers to your site, or to your email address.
What really changes is the sheer range of additional features you’ll have access to.
The most important revolution compared to the cfo and ceo email leads private profile is in fact the possibility of having detailed information about your followers, discovering the performance of your posts, and being able to create promotions more effectively to reach other customers and grow your company.
Before going to explore in detail how the business profile works on Instagram, it is necessary to understand how to create a business profile on Instagram.
How to create a business Instagram profile
Let’s see step by step how to create a corporate Instagram profile.
1. Download the app
Unlike other social media platforms, you can only post content on Instagram via the mobile app.
That’s why the first step to take, if you don’t already have a personal Instagram profile, is to download the app on one of your devices.
For the screenshots in this article I used an Apple device, but the content is almost identical even on Android devices.
2. Create a profile with an email address
While you may be tempted to create your own business Instagram profile using your Facebook profile, it may not be the best choice.
In fact, in this way Instagram will create your business profile based on the information present in your personal Facebook profile.
Since you are creating a profile for your business, you should use your business email address.
In addition, this way your followers will be able to contact you in a much more direct way using the “Find friends” feature.
3. Choose a username and password
Now you will have to choose a username from those available and a password.
Try your company name, or any variant close enough to it.
Once these data have been set, you can complete the registration by following the guided procedure.
4. Find users from Facebook and your contacts
The platform will invite you to start following your friends.
You can easily find the Instagram profiles of your friends and customers by syncing your Facebook profile or using your phone’s contacts.
However, before you start following people, you may want to finish fixing your profile.
For now, you can click on “Skip” and take care of this step later, once you have published your first images and when your Instagram business profile looks more complete and professional.
5. Complete your profile
At this point, all you have to do is complete the creation of the profile, choose a profile photo suitable for your business ( if you have a logo, you can set your logo as a profile photo), and complete the information relating to the bio and your details. contact.
You can also add your own website , and this is the only place on the entire platform where you can add a clickable link.
Once all of this is done, you will be ready to switch to a business Instagram profile.
6. Switch to a company profile
Finally, here we are at the most important point of this guide: how to switch to a business profile on Instagram?
From your profile, click on “Edit profile” to access settings.
From here, just click on Switch to a professional account to start creating your corporate Instagram profile.
First, the platform will ask you to choose which type of company profile best reflects your business, Creator or Company.
The description is extremely simple and intuitive, it’s up to you to choose which type of profile is best suited to your business.
7. Choose a category
At the beginning of this article we talked about that “label” that appears immediately after your name, in your Instagram business profile.
That label is nothing more than the category your business belongs to.
If you have chosen to create an Instagram business profile for a company, you will need to choose a category that describes your business.