Ever heard of Instagram Reels? If you don’t know what they are or have heard of them but have never cared about them, you absolutely have to run for cover.

Today Instagram and all social networks have become the engines of ecommerce.
If you look at these platforms as a simple pastime for teenagers, you need to change your point of view.
Instead, they are gold mines for your business!

Instagram Reels, what are they?

Before seeing what all the potentials of this Instagram function are, in particular for your brand and your business, let’s understand what a Reel on Instagram is.

Reel is the term that in English is used for “reel”, “roller”, but it has a wide use also with the meaning of “video”. The dictionary defines it as a wheel-shaped object where it is possible to wrap a film or a thread, a kind of roll, therefore.

Now, if you can visualize a little bit of how the videos that stream on Instagram work, it will be easy for you to understand why the term reel was used for this feature.

But what is it about? The Reels of Instagram were born in August 2020 as a sort of challenge to another social giant, TikTok .

Faced with the advance of Chinese social media, Instagram’s father Mark Zuckerberg certainly did not remain idle. And as he had already done with Snapchat stories, successfully imitated, he has also launched this new feature on his platform.

What are Reels on Instagram?

Reels are in fact videos made up of several clips with a variable length from 15 to 60 seconds, editable with audio, effects and various creative tools, perfect for creating short and fun videos.

Unlike the Instagram stories that disappear after 24 hours (unless you highlight them), the Reels remain forever, have a special section and can also be published in the feed, in the profile, in the explore section and even in the stories themselves.

Reels Instagram how does it work?

The procedure to start seeing Instagram Reels is very simple. Once registered on the platform it will be sufficient to launch the application and. In the bar at the bottom, click on the icon in the shape of a clapperboard.

Yes that’s right, you don’t need to install Reels on Instagram or do anything special. This feature is available to all users, even those who don’t have a company profile .

In the dedicated section there are the Reels purchase phone number lists created by other users that can be viewes. One after the other, by scrolling the roll.

From here, by clicking on the buttons that appear on the right of the screen, you can like, comment or share. The last button in the bottom pane, on the other hand, allows you to select the audio of that video and do a search for Reels that have the same music.

So, from viewing the Reels you can very quickly go to the section dedicated to creating your own clip.

In fact, once you click on “use the audio”, the Reel creation screen will automatically open. Which will have the music already selected.

How to do the Reels on Instagram

To directly create Reels on Instagram, without switching from viewing those of others. Simply click on the word “Reel” that appears at the bottom of the Instagram camera.

Alternatively, you can click on the “+” at the top right and then on “Reel”.

At this point, on the left side of the screen, a series of functions will appear. Let’s see them all until the complete creation of your reel.