Instagram has grown tremendously in recent years, and continues to expand more and more. The app, initially born as a simple photo sharing platform, has become fertile ground for influencers, advertisers and brands, moving away from the idea of ​​an app to post holiday photos and becoming a real gold mine.


You can rest assured that all your customers are using Instagram, as are your competitors. Unfortunately, staying up to date on the latest Instagram trends (and the constant changes to the algorithms) becomes increasingly difficult. What is certain is that your potential customers right now are scrolling through their feed, and the question that every marketer must ask themselves is: how to set up their presence on Instagram so that that customer stops right on my post, among the hundreds of photos that pass before his eyes every minute?

1. Monthly active users on Instagram

In 2021, Instagram surpassed 1 billion active users , and over 500 million users use the platform every day. As of June 2013, Instagram had “just” 130 million monthly active users, and today it is one of the most popular apps and social networks in the world.

Instagram is a social network that allows its users to edit and share photos and videos. Of all social networks, only Facebook and YouTube have a greater number of daily active Instagram users. Initially, the platform was primarily used by teens and millennials, but continued growth is transforming and establishing it more and more as the most popular social platform, and Instagram stats only confirm this growth.

So, if you’ve been wondering whether to create an email database lists australia Instagram profile for your brand or not, and whether it’s worth investing time and money on Instagram, the Instagram stats featured in this article should be more than indicative.

2. Use of hashtags on Instagram

With over a billion monthly active users, Instagram is one of the social networks with the highest level of use, second only to Facebook. Instagram statistics show that, this year, over 60.6% of internet users in the United States logged in at least one monthly to Facebook, compared to 37.4% of users logged in at least once on Instagram. . The percentage is impressive ! One of the most common questions is how to increase the number of followers on Instagram

and to improve the level of interaction. This question could be answered in several ways, but one of the most effective strategies is undoubtedly the one that involves using specific hashtags to reach as many people as possible. According to Hubspot, on average each Instagram post contains 10.7 hashtags.

If these Instagram stats aren’t enough to convince you of the importance of hashtags. Moreover, check out our article on the most popular hashtags you can use to promote your brand.

3. Young people love Instagram

70% of the billion monthly active users on Instagram are young people under 35 (Statista, 2021). This Instagram statistic provides useful insights into the distribution of Instagram users worldwide in July 2021. The most popular age range is for users between 25 and 34, followed by users between 18 and 24. Are your target and potential customers included in this demographic?

Understanding social media demographics is critically important in determining which platform has the highest potential for your brand. This way you can be sure that you are not wasting time. Moreover, creating content for a platform not used by your target. If your potential customers are young adults, you now know that Instagram is the perfect platform for your brand. Moreover, and you can start producing the right kind of content to grab your users’ attention. Choosing the right phrase for your posts is equally fundamental!

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