Currently, he is at the Autonomous University of Guadalajara as Head of Digital Marketing. There he works as the leader of a group of professionals in digital communication. He has spent approximately 5 years dedicating himself to Digital Marketing oriented to the production of Taiwan Email Lists social media content in different advertising agencies and companies in Jalisco.Today, in the Digital Marketing Department of the Autonomous University of Guadalajara, he supervises around 40 accounts in different digital media and carries around 60 digital campaigns at the same time.

Among its most important functions is the optimization in the purchase of digital media, as well as the supervision of content for digital media.Her academic training is a Bachelor of Communication Sciences from the ITESM Campus Guadalajara, and she is currently a student of the Advertising Specialty at the UAG; In addition, she has been a speaker and student in different refresher courses on digital marketing.

Before starting to ask you about the subject related to Digital Marketing for universities, I would like you to tell us a little about yourself. How did you get involved in this line of work?At first I did not start as a specialist in universities, I was more in communication agencies here in Guadalajara.At the beginning I kept accounts that had a more commercial touch. I’m talking about hotels, restaurants, companies, public figures […] another kind of tone.

My specialty was more digital communication, not communication for universities as such.After three years or so of dedicating myself to digital communication, the Autonomous University [of Guadalajara] came to become my client in one of the agencies where I worked.When I took the [account] I was working with the Autonomous Community for about six months. It was when I was getting to know the brand, the types of message that are given here, the tone, the content and how we were creating it at that time.

After working with them for six months, I changed my job to another company, a furniture store here in Jalisco, and after a year, they told me about the university to invite me to be part of their digital marketing team, and I know It has been three years since I accepted the proposal, and here we are working at the educational system level; we don’t just run the

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