I started getting closer to marketing for universities when I started working directly at the Institute.I approached the area that concentrates everything that has to do with social networks, editorial Spain Email Lists communication, etc., when I was in a United Nations program. I was a Student Ambassador of the OECD and the Polytechnic, and I dedicated myself to doing some workshops on the management and use of the OECD’s own databases, workshops, conferences, events and other things with the Polytechnic.From that experience,
I was given the opportunity to work in the Academic Secretariat and from there we already began to see all the part of social networks for universities, both for the dissemination of our materials and for the one that had already been done previously ( events, conferences, trainings, branding, product launches, etc.).So, now you are in charge of Digital Marketing in one of the offices of the Polytechnic Institute, right?That’s right, the Polytechnic has several secretariats that make it up. To see it in a simpler way, it is as if the Institute itself were the Federal Government and there are several secretariats (and with exactly the same name).
In the Polytechnic there is an Academic Secretary, a General Secretary, an Administration Secretary, and so on.I am in charge of Digital Marketing for the Academic Secretary, specifically the Editorial Coordination.And let’s say, in this secretariat of the Polytechnic Institute, what do you spend most of your time on? What is your routine It varies a bit depending on whether it is the end of the month because we have several reports and follow-ups to do, but I would say that around two hours to three hours, which would be like 25% of the time, I spend it reading new things, that is: if there are Some news in marketing blogs,
although they are not focused on university marketing, since it is always useful as they give advice on what technology to use, a page that is in trend, how to use Google resources, and other things.Another part of my time is dedicated to a listening tool, to see what is happening with the Institute. The tools can tell you, for example, the mentions you have had on Twitter, and you can see how students, teachers, the media are using it; how they are referring, who is speaking well and who is speaking ill of the Institute.
And another of the things that I do that concludes with digital marketing but does not include it, is to make press releases. These newsletters sometimes appear in physical and other times in digital, but precisely this listening tool helps me a lot to know who to send them to.About 30% of the time I dedicate to shaping the digital and face-to-face marketing strategies of the Coordination.