If you thought that educational marketing is the application of marketing efforts in educational institutions, then you got this text off to a good start. This concept refers to the use of research, planning,Spain Email Lists monitoring and marketing strategies for an EI to win and retain students.Educational marketing actions are important for faculties, schools, language courses and other educational institutions to stand out in this highly competitive market.Through marketing , schools can promote their courses, content, infrastructure and other values that cause positive perceptions in
current and potential students.But are educational institutions really investing in marketing and seeing positive results?According to the research in Portuguese EduTrends 2016 , carried out by Rock Content in association with Digitais Results, 65% of HEIs invest in offline marketing and 81.3% in digital marketing .The study also revealed that 69.3% of institutions consider ROI with offline marketing to be very or moderately positive. With digital marketing, the percentage rose to 82.4% If educational marketing is being well used and has brought good returns to educational institutions, then we will better understand how that happens.Join us!How to segment
the audience?Marketing strategies that generate positive results start with a good definition of the ideal student profiles for your institution.When the interests of the public are reciprocated, there are more opportunities to develop a good relationship with them and, in this way, improve the generation of leads , enrollment and retention of students.To do a well done segmentation, we separated 4 great tips. Look:Really understand who your target audience isThe audiences of a university and a basic education school are somewhat different, right?And we are not referring to who studies, but who makes purchasing decisions.In higher education,
the objectives are usually the same as those applied to universities. At school, the main audience to be convinced is the one made up of the students’ parents.But there are also other more specific groups.For example, in the university, there are students who have just finished high school and are financially dependent on parents, people looking for requalifications in the market, independent young people interested in entering higher education, etc.
In basic education, the same thing happens. There are the parents of the children who are more concerned with the structure, the parents of adolescents who care about a pedagogical project that guides their children to a good university, among other profiles.Getting to know potential students and their parents better is the first step to a well-targeted strategy.