Matrix As the analysis points out , each marketing manager needs to know what the strengths and weaknesses of a company are in order to develop new ideas that can strengthen the company and bring it closer to its objectives. When this involves designing projects, it is essential to use the RACI Matrix. Have you seen those corporate projects that end in a big disaster because no one knows for sure what the responsibilities of each member are? Or even those who never start because everyone gets discouraged before the start? Using the RACI Matrix can solve these problems and many others. To know how Algeria Phone Number List this works, how to apply it and advice on how to use it in your business, stay with us and take advantage of the reading! What is the RACI Matrix? The RACI Matrix is also known as a responsibility assignment matrix or a linear responsibility graph. Describes the use of various functions related to activities carried out in a company. The acronyms stand for: R possible (Responsible);A countable (Authority);C consulted (Consultant);I normed (Reported).The function of the matrix is to define the roles and responsibilities of
each person involved in the projects and processes of the company . Even because many times a single employee can perform several functions and that is why everything needs to be documented. Let’s look at an example: a marketing team is made up of 10 analysts and 1 manager. However, within a specific project one of the analysts assumes the role of administrator of the same, therefore, he must respond as the person in charge of the project,
even if his position in the company is that of analyst. In the workplace, you must be able to fulfill your duties as an analyst and as a project manager. To better understand how this works within the RACI Matrix, let’s look at the meaning of each letter in the acronym. R (Responsible or Responsible)The first letter is intended for those who do the work to complete a task. Although the person in charge of this work has delegated it to third parties, he or she will be the one who must answer for the delivery of the task .A (Accountable or Authority)This letter refers to the person responsible for the proper completion of a task, that is, it is who delegates the tasks that must be executed in order to perform the task assigned to the responsible person. C (Consulted or Consultant)They are those who provide valuable opinions, they are generally experts on the subject with whom there is communication in both directions. The people
who respond to this letter are those sought by those involved in the project to better understand a given topic. I (Informed or Informed)Those informed are updated on the progress of the project , which generally occurs at the time of completion and delivery of the task. It often happens that whoever is responsible for a task or delivery is also responsible for completing it indicated in the task or delivery matrix, being responsible for it, but without any responsible function for its completion, that is, it is implicit that, in in this case, the person in charge must complete it As we said before, a person can exercise more than one function within a project, which is very common in Lean Startups . With this, the person responsible for a task letter R can also be in charge of delegating it letter A .