Maslow’s Pyramid or the Hierarchy of Human Needs Theory is a concept in psychology that has become one of the most widespread dynamics in HR management.It is based on the principle that human needs have a hierarchical relationship capable of directing the motivation of individuals towards different types of satisfaction.Although it is often used to define marketing strategies inside and outside of the business, one of its key benefits is that it reminds us of a truth that managers and salespeople sometimes overlook: we are dealing with people! They have Cayman Islands WhatsApp Number List different wishes, urges and inspirations.In this post, you will dive deep into human motivation to understand the essence that governs our behavior and understand how Maslow’s ideas can and should be used to develop relationships with collaborators and attract more customers to your business. Let’s go together to discover more about the subject!The rise of Maslow’s TheoryThe famous Theory of Human Needs was developed and presented by the American psychologist Abraham Maslow , one of the most notable authorities in humanistic psychology, an area dedicated to the study of human behavior and the forces that influence it.Maslow’s first observations were made with monkeys. The psychologist realized that these animals radically altered their behavior according to certain physiological needs.Those who did not receive food, for example, were much more aggressive, but became docile shortly
after satisfying their appetite.His studies also encompassed investigations of sexuality and domination, both in monkeys and humans, and his findings were disclosed in his 1954 Theory of Human Motivation , which first illustrated his famous Pyramid of Human Needs.The layers of Maslow’s PyramidMaslow’s Pyramid is a brilliant representation of his concept, organized in a didactic and functional way.All essential human needs are described, from the physiological ones that make up the base of the pyramid, to the most abstract ones, in its upper part. We’ll tell you about it below!Basis:
physiological needsPhysiological needs are those related to our survival, such as breathing, rest, food, hydration, and sex. They are the deepest human needs and when they are not met, they receive the full attention and energy of the individual.Second layer: security needsWith the basic needs satisfied, the motivation of the individual will focus on their security and self-preservation. In this group, there are physical protection, the search for refuge, stability, comfort, health care , among others.Third layer: social needsAt the heart of Maslow’s Pyramid are social needs and it is from here that psychological needs begin to predominate .Once basic and self-protection needs are met, people turn to their love relationships, family, marriage, friends, coworkers, etc.Fourth layer: esteem needsOn social needs, there is the motivation for acceptance, recognition, respect, prestige, authority, etc. At this stage, people are looking for ways to feel valued , either in their personal lives or in their professional lives.Top: needs for self-actualizationFinally,
at the top of the pyramid are the needs related to self-realization, that is, the conquest of personal desires , such as freedom, wisdom, independence, self-improvement and self-control, among others.According to Maslow’s Theory, meeting the needs cited at one level of the pyramid leads the individual to feel the needs of the upper layer more intensely.On the other hand, it is enough that one of the needs of the lower layer is not satisfied so that, instantly, the motives of the individual turn to it.