Native ads are growing rapidly and advertisers are increasingly adopting native ads, according to a new study by global business analysts IHS Technology and commissioned by the Facebook Audience Network.
According to Facebook statements about this new study: “The growth of the native ad market – to reach $ 53 billion in 2020 – is a statement against Chad Email List bad ads. Native experiences are better for people because they respect their experience, especially on mobile. For media, this can mean more time invested in your sites and an increase in revenue. For advertisers, native can mean more value for their business. Only in the Facebook Audience Network, which is 83 % native, we see CPMs 7 times higher for native than for banners. ”
Native ads will be the majority on mobile, in 2020
Native ads are growing at an incredible rate and today, the vast majority of mobile marketers have already switched to this type of ad in their campaigns, according to a new research study by Global Business Analysts (IHS) and commissioned by the Facebook Audience Network.
As part of the research methodology, the IHS has conducted a series of in-depth interviews with some of the most relevant web supports, app and game developers, trade associations, agencies, music services, advertiser networks, and technology vendors. in 25 countries throughout Europe, Asia Pacific and America.
According to the study, about two-thirds (63.2%) of ads shown on mobile will be native in 2020, representing about $ 53 billion in advertiser spending.
Since native ads sold directly – like the ones we see on Facebook or Instagram – will continue to be the main contributor to revenue, native ads in apps that come from third parties – that are operated and served by third-party apps, such as by example Facebook Audience Network – will be the fastest growing revenue component. This type of advertising is expected to grow at an annual rate of 70.7% and to account for 10.6% of all advertising displayed on mobile devices (which is about $ 8.9 billion) in 2020.
This is the trend we see right now on Facebook. The percentage of applications that use native formats in the Facebook Public Network has multiplied by 10 since the first quarter of 2015, and today they represent 83% of the total of our network. Today, more than 50% of the applications that are in the Facebook Audience Network exclusively use native ads.
The study also concludes that people interact between 20 and 60% more with native ads, compared to traditional banners. A native ad is less likely to cause user fatigue or abandonment, and provides higher retention rates (up to 3 times more), higher eCPMs (up to 2 times more) and higher CTRs
As traffic increasingly moves to mobile, advertisers are moving their budgets in this direction as well. And not only the purely digital stores, but also the big brands. Web publishers, developers and advertisers looking to increase their profits will be the fastest moving to adopt native technology.
The full results of the study, “The Future of Mobile Advertising is Native,” are now available and can be viewed attached