Native advertising ads: what are they? Internet users are constantly bombard with advertisements. And this has created several problems for advertisers. One way to avoid inconvenience is to turn to native marketing. But what exactly is it, what is native marketing and what are native ads?


What are the two main problems advertisers face?

  1. The use of ad-blocking applications is steadily increasing, and more and more people actively avoid ads.
  2. The habits of users change as they ignore the ads. However, the phenomenon called “banner blindness”, or “blindness towards banners”.

Marketing expert Nishat Mehta wrote in Forbes : “Avoiding distractions has become an instinctive attitude. Even my two-year-old son learned to click “Skip ad” on YouTube. ”

And here we are in the never-ending cycle of online advertising:

And now the internet’s upper echelons are at work to prevent customers from bombarded with advertisements. Google Chrome and Safari are actively blocking particularly invasive types of ads.

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Native advertising: meaning

However, Native advertising: what is the meaning of this expression? Doing native advertising means using paid ads that integrate perfectly within the page in which they are positioned in terms of appearance, form and function.

However, Unlike banners or videos, native advertising doesn’t have the classic look of an ad.

Precisely for this reason, examples of native ads often appear on social media feeds or as recommended content on web pages that contain articles and online publications.

Native advertising is discreet, useful and non-invasive.

The purpose of native advertising is to ensure that the ads are perfectly integrated into the user’s browsing experience, so much so that they hardly notice the presence of paid ads; and even if it were to notice it, they are ads so little invasive that they do not disturb navigation.

The idea of ​​native advertising began to take hold in 2012, due to the need for a less intrusive form of advertising.

It is clear that native advertising is the future of online advertising.

However, According to Business Insider , native advertising was responsible for 74% of all ad revenue by 2021.

Native advertising: 6 examples

Let’s take a look at six examples of native advertising that are most used by businesses.

1. Sponsored posts on social media

However, Sponsored social media posts are one of the most common types of native marketing online.

In particular, Instagram is one of the platforms most chosen by companies for their native advertising campaigns.

As we can see in the image below, sponsored content appears in the Instagram feed as normal posts, with the difference that, under the profile name, you can see the word “Sponsored”.

Furthermore, the sponsored posts are optimized and targeted according to the target market of the companies. Which means that these posts will be shown to people who could potentially be interested in the product or service sponsored with native advertising.

Precisely for this reason, Instagram offers companies the possibility to add a call to action like the one in the example above, “Install now”, to try to increase their conversion rate even more .

2. Influencer Sponsored Content

Brands often choose to partner with influencers to sponsor their products or services, as in this example of native advertising in Italy:

3. Paid Search and Sponsored Placements 

Another common form of native advertising is pay search, which is similar to sponsored ads.

Here is an example from Google Shopping:

If you try to search Google Shopping for “ski goggles”, Google will show you the relevant adverts. Among these, you will notice the ones that have paid for by advertisers.

This type of native marketing corresponds to the definition of native advertising because paid advertisements are presented in a way that integrates seamlessly with other advertisements. The only difference is the “Sponsored” label in the top right corner of the page.

4. Sponsored widgets on online publications

Sponsored content widgets are popular in most online publications.

It’s in keeping with the overall list of companies in ghana and their email addresses page design, but the widget includes “Paid Posts: Dior” next to the brand logo, and highlights the ad in gray to differentiate it from standard New York Times content.

The announcement links to a dedicated page on the website that contains an advertisement created by  Dior.

5. Sponsored editorial content on online publications

However, Many publications allow brands to sponsor original content. Here is an example from the satirical comedy site The Onion sponsore by Clorox Splash .

This native advertising example has two captions, “Branded Content” and “Sponsored Post”.

Therefore,The product being promote is relevant to the topic of the article, but does not devalue or detract from the content.

The article ends with a description of the product that matches the tone of the article, and a link that goes directly to the product page.

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