What is a newsletter? How does it work? Why is it so important? In this article, you will find the answers to these and many other questions, and you can start using this powerful communication tool yourself effectively.
Newsletter VS DEM
You may have heard of DEM, especially if you’ve been dealing with more commercial and sales-oriented marketing activities.
In fact, DEM is the acronym for Direct Email Marketing, and even if the support is the same as the newsletter (i.e. the email), it has a different purpose.
In fact, it is usually a commercial communication that leaves out the aspect of updating the activities to focus on sales messages.
It is also not periodic, but is usually part of an online sales campaign .
Newsletter vs autoresponder
When it comes to email marketing there is another tool that is very often used in conjunction with newsletters that is worth mentioning: the autoresponder.
The autoresponder is nothing more than an automatic buy uae email database sending of one or more emails following a trigger, or a particular action that you have established. Some examples could be: downloading premium content, registering for an event, filling out a form …
The autoresponder is a widely used tool in the lead generation strategy and is perfect for automating your communication with the customer, also creating real automatic email marketing funnels . Often, in this regard, we talk about marketing automation .
How to write a newsletter
Having clarified the definitions and explained the differences between newsletter, DEM and autoresponder, let’s get to the heart of the action to understand in practice how to write an effective newsletter.
Establish your audience
The first thing you can do to understand how to write better newsletters is to understand who your ideal reader is, a bit like you would do for buyer personas .
The more detailed you are, the better. Here are a series of questions you can ask yourself to try to understand which audience you are targeting:
- Age
- Sex
- Average salary
- Working activity
- Interests
- Welfare state
Put yourself in the reader’s shoes
When sending out a newsletter. Moreover, the goal shouldn’t be to spam your products or to get the user to click at all costs.
The real goal should be to provide useful information to the reader.
The question to ask is this: why would a user read my newsletter? What advantage does it derive from it?