It is not usual for people to talk about ads on social networks, unless they are Laos Email Lists very bad – and then social networks are the place to vent – or they are very good. This is what happened last week on LinkedIn, where a 3D campaign that had reached a screen in the center

of Madrid slipped into the feed. The person who published it pointed out how that type of publicity was worth it: it was eye-catching and memorable. A week later I can’t remember who posted that in the feed, but I can remember where the campaign was. It was in the Plaza de Callao.

Callao screens cinemas were those that welcomed the campaign and are those which, as pointed responsible company itself, Callao City Lights, in a statement a few months ago, were inaugurating the 3D format outdoor advertising screens in Spain. The new format, which they developed in collaboration with BCN Visuals, arrived “providing greater visibility, engagement and ROI to the campaigns”