Hubspot, Eloqua, Plezi, Pardot… It can be difficult to choose between the many marketing automation solutions on the market. To help you, we have made a comparison between two well-known tools. On the Panama Email List one hand, Pardot which belongs to the suite of tools developed by Salesforce and oriented BtoB. On the other, Plezi, a 100% French solution geared towards startups and SMEs.To compare them, we evaluated them based on 4 main criteria: User experienceFonctionnalitiesIntegration of external toolsThe ratesNow let’s see how Pardot and Plezi can meet your needs.

InterfacePardotOn the ergonomic side, we clearly feel the paw and experience of Salesforce, a well-known and recognized CRM. Clean and modern, Pardot’s interface plays on the variations of blue to facilitate the identification of the different elements. Very complete, it is also very easy to use.PleziErgonomics is, without a doubt, one of Plezi’s strong points. The solution offers a clean and modern interface with a design that is both clean and colorful. The user experience is excellent: the handling is simple and pleasant and the navigation really intuitive. The interface is regularly updated to take user feedback into account.Pardot and Plezi functionalityPardotPardot offers all the essential features to generate marketing automation campaigns:

Personalized emailings : Creation of campaigns and follow-up of impact via dedicated reporting. The tool also allows you to quickly produce all types of emails.Landing pages : quick and easy creation of landing pages and integration of conversion forms. It is also possible to perform A / B testing.Post scheduling : Make it easy to determine when and what to post.Automatic workflows : to more simply maintain the relationship with prospects.Data visualization tools : quick and easy reading and analysis of reports. Possibility of integrating Google AdWords and Analytics.Automatic lead management : Pardot analyzes prospect activity with your business and generates alerts for salespeople to help them take action at the right time.Most :One of the definite advantages of Pardot is the integration with Salesforce. The solution thus makes it possible to go even further in management and relations with customers and prospects.Complete marketing automation solution coupled with Salesforce CRM Integrated artificial intelligence for marketing and sales High personalization of e-mailing campaigns Ability to manage leads from A to ZAccurate performance monitoring with advanced analyzes and reports Analysis of target interactions with the company ( lead scoring ) and alert salespeople to hot leads LinkedIn connector to search for B2B profiles and leads The lessers :Some features may lack accessibility. The personalization of landing pages requires in particular to have specific technical skills.PleziFocused on simplicity, Plezi is a solution that also offers many features.Smart campaigns,Lead scoring,Personalized workflows,Automatic synchronization with the CRM,Monitoring of advertising campaignsAutomatic newsletters,Animation of social networks,Content management,Dynamic and intelligent forms,Creation of landing pages,Data analysis (content, emails, channels, conversion)

etc.MostLead nurturing made easy : Plezi allows you to create intelligent campaigns that simplify the implementation of lead nurturing. The solution has a unique feature on the market: the automatic sending of relevant content to prospects based on the data collected about them.Quick and easy visualization of performance : the tool lets you know at a glance the performance of content.A very available support team .Tutorials, videos and tips available on the Plezi website.100% made in France design .The lessersThe marketing calendar does not allow you to view the planned actions. This functionality is however being improved.