how permission marketing works and why you should implement itIn this sense, Permission Marketing is a strategy that is gaining more acceptance in the area of brand promotion and its relationship with its audiences. Therefore, in this post we will explain what it Scotland Email List is about in its entirety.Now, if you have some time working or researching on Inbound Marketing or Digital Marketing you will know that the Marketing 3.0 industry has a time with us and is based on dissemination actions that are based on satisfaction at an emotional level.However, Permission Marketing has a somewhat different approach: it seeks to obtain the permission or consent of users to know about which products or services they themselves want to be informed.Still can’t figure out what it’s about? Do not worry! We already explain it to you thoroughly.What is Permission Marketing?Faced with so many inconveniences and disagreement on the part of online users,
due to the intense advertising campaigns to which they are exposed daily in their emails and direct messages on many of the social media platforms, Permission Marketing was born.In short, what this methodology proposes is to ask potential customers or consumers of a brand or product for their permission before presenting them with advertisements , promotions or any news about the company.What it aims to achieve is, basically, to segment its user database from the beginning and only have in the contact list those who really have an interest in the products and services that are offered to the public.Obviously, thanks to this, the audience that can be built with Permission Marketing is one that will be willing to listen or take the time to visualize what is offered or reported.All this positions the strategy as a methodology that only delivers advertising after permission, obtaining innumerable benefits -which we will show you later- within which is the segmentation and increase in the capture of leads, for example, in a Marketing strategy of Contents .
How did Permission Marketing originate?Seth Godin is one of the leading theorists of our generation with deep knowledge in areas such as philosophy and computer science. In 1999 he released his book ” Permission Marketing: Turning Strangers Into Friends And Friends Into Customers “, or in Spanish ” Permission Marketing: Transforming Strangers into Friends and Friends into Clients “, where the central concept of Permission Marketing that we know today was born .Throughout the reading, it is evident the immense volume of advertising to which all consumers and Internet users are exposed and, of course, outside of it.Something that can cause us to eventually become “immune” to advertisements in general , being a real challenge for companies when it comes to impacting potential consumers of their products.Likewise, Godin affirms that only those millionaire organizations with unlimited budgets are those that can enter the market through the mass media , leaving small and medium-sized companies behind and with little chance of gaining participation in their business.This is where Permission Marketing makes sense: a strategy that allows users to request information from the brands and companies that really interest them , increasing the rate of receptivity and, of course,
the engagement with the materials they receive.Next, we will give you some examples of Permission Marketing that exist and are practiced today that perhaps you did not know fall into this category.Examples of Permission MarketingCurrently, many Inbound Marketing strategies are based on the principles and characteristics of Permission Marketing, evidencing the effectiveness of these campaigns.Know the main ones!Email marketingVery possibly you have received on more than one occasion an email with offers that you have not requested and that have ended up in the SPAM folder, right?However, one of the methods for your organization to run an effective email marketing campaign is based on Permission Marketing.If users grant you permission to send your promotions and news as part of an email marketing strategy, it can be assumed that they want to find out first-hand what you offer and you will generate a greater impact on your target audience.A clear example of this is YouTube , a company that, instead of bombarding users with emails about the immensity of the content on its platform,
only notifies people about the channels they follow and, of course, allows them to be alerted.Social networksAnother example of the presence of Permission Marketing in our lives is social networks , since when we use their platforms and follow an account, whether it is a company or a person, we are giving them permission to show us the content they publish on our interface.What are the pillars of Permission Marketing?Having said all the above, it is evident that a Permission Marketing strategy is based on some principles that allow it to be executed correctly and only work after fulfilling certain conditions.