Your current clients are your most valuable conquest. They are responsible for your recurring sales and who can give you the feedback you need to Zambia Email Lists provide a better shopping experience. Therefore, understanding the role of after sales service is crucial to achieve better results with your Marketing plan .

We will talk about this in this article.

Here you will learn everything about after sales service: what it is, why it is important, what are its main strategies and how you can measure its effectiveness to get more sales.

What is after sales service?

Post-sale service refers to all the follow-up and care actions that you provide to your customers after completing the purchase process.

These actions go beyond responding to them when they come in contact with you. Its purpose is to strengthen the relationship between them and your brand by adding value to their shopping experience.

A concept that can help you better understand what the after sales service is about is the Flywheel . Let’s explain it carefully.

The Flywheel is a technique developed by the Hubs pot team to replace the classic sales funnel in Inbound Marketing .By abandoning the idea that the sales process has a beginning and an end, the Flywheel presents a circular shape where each stage feeds on the previous one and strengthens the next .