Already at the beginning of the month, Samsung announced that an important novelty had been included in its new 4.0 update of its web browser: an API that allowed third-party applications to Iraq Email List block all web advertising. The launch will take place very soon, since the new S7 mobile, which is officially presented this week, will include this new version of the browser.

Samsung users will then be able to download Adblok Fast – Samsung’s browser extension that blocks all ads – and remove the ads from their web experience, as long as they are using the Samsung browser. This browser only works with the Korean firm’s own mobiles, but it is installed by default and is currently present in about 50 million terminals.

From Samsung they explain that by using an ad blocker the loading time can be reduced by up to 51%, and if we add to that avoiding annoying pop-up ads that impede the desired online experience, the attractiveness of this possibility for users is evident. users. As a sample, suffice it to say that four days after Samsung’s announcement, AdBlock Fast had already been downloaded more than 50,000 times.

It is not the first company to introduce this possibility, since in September Apple had opted to allow the installation of blockers in iOS 9, but Samsung’s decision acquired a lot of prominence due to the soap opera lived with Google, which hurts firsthand the growth and expansion of ad blockers.

Google blocked Adblock Fast and then reinstated it

Shortly after Samsung’s announcement that it would allow blocking ads in collaboration with the Adblock Fast app, Google surprised with a move that few expected: removing the application from Google Play (although it is true that it was not the first time that this type of application they had problems in the Google app store).

In any case, the reason that was alleged from Google to eliminate the Adblock Fast was that it violated the rule 4.4. Google Play, which prohibits developers from creating applications that interfere with the operation of other applications outside of them. The problem is that it was not strictly true that this app did, since it was using the official Samsung API and browser with the company’s permission (as many other applications do)