With the internet everything has changed and continues to change faster and faster, especially after 2020. If on the one hand Covid-19 has generated an immense crisis for physical stores and for merchants of all categories, on the other it has also pushed the growth of e-commerce , and more and more people have turned to online stores for their purchases.
Hence, if craftsmanship is your passion, an incredible opportunity presents itself to you to be able to transform this passion into a successful business. As? Selling your handcrafted products online!
In this article, you will find out exactly how to sell handicrafts online and which channels are best for your products.
What are you waiting for? Keep reading!
Why sell handicrafts online
The main reason for selling handicrafts online is to turn a hobby into a job, which allows you to make money from home and – if you wish – to abandon the classic patterns of office work to run your business independently.
Selling online, be it crafts or other products, is the present . If until a few years ago we could have considered it an opportunity for the future, now it is a question of being able to infiltrate – and establish itself – in a market that is already full of competitors.
This is why, if you want to start selling handmade online, you should give yourself a move, evaluate your options and start your online business as soon as possible!
Selling handmade items: yes, but where?
Where to sell online? Once you understand the potential of handmade online, it’s time to decide where to sell your handcrafted creations online. Whether it’s bags, soaps, candles, and so on and so forth, identifying the perfect channel – or channels – is probably the most important decision in this first phase of your business.
Each of these options has its advantages (and its limitations), it will be up to you to decide which one is best suited to your brand and your target market.
Create a site on Shopify
Selling crafts on Shopify is the first option available to you. The most usa phone number list free complete and the one that will allow you the greatest customization of your online presence. And no, it’s not as complicated as you might think.
Thanks to a Shopify site you will be able to show, promote and sell your creations to customers all over the world, while at the same time having a very convenient portal that will allow you to manage every aspect of your business in one place.
In the next paragraphs you will also discover the other ways to sell handicraft products online, but keep in mind that Shopify is a platform that does not exclude the others, quite the opposite!
Sell your products on Facebook
When we talk about selling on Facebook we mainly refer to two channels, the Facebook Marketplace and Facebook Shop.
The Facebook Marketplace allows you to “test” (in an extremely simple way) the request for your products, without any targeting. In practice, it involves placing an ad for the sale of an item in the Marketplace.
You can add photos, title, price, description and other details of your product, but it is limited to that. And while this option may be fine for selling certain product categories. However, it’s probably not the best choice when it comes to selling handmade items.