No visitors, no proceeds. But fear not: in this guide we will talk about how to do SEO for ecommerce and we will give you some advice on how to take advantage of this information superhighway and promote your online store.

Obviously the subject is very complex and we will not analyze every aspect of it, so consider this article as a simple introduction.

We will answer the question “what is SEO for ecommerce?” and we will see the eight main strategies for optimizing a website. For example, how to do keyword research , write quality content, and optimize the backend. Once you’ve mastered the basics, you’ll be able to broaden your horizons indefinitely – the topic is so boundless that we’ve included various links and resources to help you master SEO.

Tips to improve your ecommerce SEO

1. Identify the right keywords

When writing copy for your store, identify and use the words furniture manufacturers email list your (potential) customers search for on search engines to find products similar to yours.

Use terms that describe what they really want, even if searches are often not easy to interpret. In short, try to put yourself in their shoes and predict their moves.

When you have discovered the right words, place them strategically: in the metadata of the pages (for example, in the meta descriptions ), in the names and in the descriptions of the products,  and so on (more in detail in a moment).

Type in the category of your products and discover the related terms searched by users. Many tools can also give you information on search volumes and keyword difficulty (i.e. the degree of difficulty in ranking your site for a given keyword).

2. Optimize on page SEO of product pages

Optimizing the product pages of your ecommerce is another fundamental SEO strategy. In addition to using keywords in descriptions strategically, also pay attention to these three elements:

Page titles : it is the clickable title that appears in blue on the results pages on Google and other search engines. Choose a name that is logical to potential customers and that contains a keyword or two. Don’t forget that it must not exceed 70 characters.

Meta description: it is the text you see under the title in the results on Google. Think of it as a preview of what users see when they click on the product page. Again, remember to enter keywords naturally and not to exceed 320 characters.

Shopify allows you to write both in a simple and intuitive way: scroll to the bottom of your product page editor and in the Ad Preview section for search engines, click on Edit site SEO.

Images: The name you give of your images can make a difference. Search engine crawlers also crawl this information, constantly scrutinizing it for ranking and archiving data, and to provide image search results. If possible, use keywords and include descriptive details like styles and colors.

Also insert a hyphen between each word, for example “smartphone-apple.jpg”. When you upload the image, copy the description into the alt text, which is the alternative text that appears if the user’s device fails to load the image.

3. Organize your site in a simple and logical way

Another important aspect of SEO optimization is the site architecture. 

By “architecture” we mean the way you organize the pages of your shop. This is a really important tip for optimizing an ecommerce site and at the same time improving the user experience of your visitors.

The ideal architecture of a site is structured in a clear and logical way.

Take for example a shop that sells shoes. The items can be divided into three categories: sneakers, formal shoes and sandals. Then there are the sub-categories and finally the products.

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