For a business that wants to keep up with the competition, it is essential to be up to date on all the marketing trends of the moment. It is therefore clear that SEO optimization cannot be ignored.
In other words, it is a set of techniques and strategies to give your site greater visibility on search engines (Google).
Unlike other strategies – such as Search Engine Advertising – SEO is completely free and the only resource needed to put it into practice is time (obviously it also takes the right skills!).
But let’s take it slow, and see step by step what SEO optimization means.
SEO optimization: what does it mean?
As we said SEO is an English acronym which stands for Search Engine Optimization. Basically, it’s about optimizing your website by following certain strategies that will make your site climb Google’s rankings (the SERP, which we’ll talk about later).
The important thing when it comes to SEO optimization is to be patient. It’s not a magic that will get your site to Google’s first result overnight.
SEO optimization is the process of learning how to please Google, and also how to be smarter than its algorithm.
SEO vs. SEA: SEO optimization is different from Google Ads
How Is SEO Optimization Different From Search Engine Advertising?
Both are two marketing strategies that bring more visitors to your site, driving traffic to your ecommerce.
But to understand the real difference between SEO and SEA optimization, it is necessary to understand the difference between the two main reasons that drive consumers to search for something on Google:
- consumers who turn to Google to search for something they can trust
- consumers who turn to Google to search for something quickly
In practice, one does not exclude the other, and both are extremely important to the success of your website.
SEO optimization for ecommerce: how long does it take?
It is not possible to calculate exactly how long it takes for the SEO optimization of your ecommerce to start paying off.
What you may know is that it all depends on the type of market. Basically, it depends on what people are looking for on Google when they want to find the type of products or services you sell on your ecommerce.
In any case, it is possible to draw up an approximate ranking to understand what the timing of SEO optimization may be, starting from the easiest and therefore dubai company email id list fastest SEO optimization, up to the most difficult and therefore slowest:
- Long keyword with little research
” better steering with lock “
- Local business with keyword with medium searches
” wedding car rental Milan “
- Searched local keyword business
” best architect London “
- National business with keyword with few / medium searches
” customer management consultant in Italy “
- National business with keyword with many searches
” auto insurance Italy “
The good news is that you don’t have to spend 24/7 thinking about SEO optimization for your site. It will take some dedication and a few hours a week. Above all, what you need is a lot of patience.
How to get started with SEO
How to do SEO for your website?
As far as your ecommerce is concerned, SEO will help you bring your product or service to market and will make your website rise in the Google search results.
Before understanding which SEO strategies to use, you need to understand how to maximize the visibility for your website, and thus how to turn your position in the SERP results into money.
- Choose a keyword that reflects your business and the products you sell.
Only you can know which keywords to use. Think about the products or services you offer on your site, and think about what a person interested in them would search on Google.
- Search for that keyword on Google
Look at the search results: what are your main competitors?
- Use a keyword research and traffic analysis tool , such as SEMRush.
Enter your main competitor’s domain in the search box, and view the results.
- Check the estimated traffic volume received by the site for each keyword.
In the free version of many software, you can only see the main keywords, it is up to you to choose if and how much to invest in this strategy and switch to the paid version.
- Calculate the number of visitors for the keyword.
Multiply the volume by the traffic as a percentage and you will get the number of individual visitors.
For example: 1000 (volume) x 25% (traffic) = 250 (potential customers)
- Calculate the number of additional customers brought in by the single keyword alone.
Multiply the number of visitors by the conversion rate and you will get the number of extra customers for that site.
- Calculate the average additional earnings from that keyword.
Multiply the number of extra customers by the average value of a single customer and you’ll get the monthly revenue brought by just one keyword.
SEO guide to on page and off page optimization
SEO optimization: how to create an SEO campaign?
If you’re looking for a beginner’s SEO guide, just an online search will find dozens, if not hundreds, of results.
Personally, I believe it is best to outline a simple and intuitive SEO guide that can serve as a guideline for everyone, beginners and non-beginners.
In this section you will understand step by step how an SEO campaign is structured.
Each SEO campaign consists, broadly speaking, of 4 main steps:
- Keyword Research
- On-page optimization
- Off-page optimization
- Optimization based on results
All of this is of course complemented by constant monitoring of SEO optimization progress for your ecommerce.
1. Keyword Research
By “keyword” I refer to a phrase consisting of one or more words that a user of the search engine enters in the search bar.
There are three types of keywords:
Keywords that lead to a quick answer to a specific question, and that generally have no commercial value.
Keywords that lead to a solution to a problem.
Refers to a particular company, organization or individual.
This is the first and perhaps most important step in an SEO optimization campaign.
When choosing keywords for your ecommerce SEO optimization, always remember that quality is more important than quantity. Use tools like SEMRush, Ubersuggest or Ahrefs to make sure your chosen keywords bring you a profit, using the formula we talked about earlier:
- Calculate the number of monthly visitors.
- Calculate the percentage of traffic that comes from the keyword you are considering.
- Consider an average conversion rate.
- Use the conversion rate to figure out how many paying customers come to the site each month thanks to that keyword.
One site has 89 monthly visitors.
The traffic brought by that keyword is 57%, so 57% of 89 corresponds to about 50 potential customers per month.
Considering an average conversion rate of 3%, 3% of 50 equates to approximately 1.5 paying customers per month.
2. On page optimization
On page SEO optimization is about everything you need to optimize on your ecommerce site.
Some of the factors to consider when optimizing your ecommerce on page SEO are:
The links of the pages of your site must be of relative type only, not absolute.
For example, in the case of Oberlo, a relative link is: / blog / procrastination, while an absolute link would be
- Page title
tags Google’s algorithm analyzes title tags to understand how relative that page is to a particular topic or keyword. That’s why your primary keyword should be at the beginning of the tag.
- Header Tags
Like headings, header tags give Google information about the content and structure of your page. Remember that tags are only visible in your site’s HTML code.
- Keyword Density
You need to use the correct number of keywords, based on the length of your text. If you overdo your keywords, you risk getting the opposite effect to what you want, and being penalized by Google. Normally, the main keyword density should be between 0.5% and 1%.
- Image Names and Alt Tags
What is meant by an alt tag (or alt text)? It is the text that appears when, hovering the mouse over an image, a text box appears describing the content of the image. Make sure that at least one of the image alt tags contains the primary keyword, and that the others contain relevant text describing the images.
- External links
For effective SEO optimization, you need to add links to external content and resources on your site. Try to share resources from sites related to your ecommerce content and authoritative, but don’t share content from sites that are competing with yours.
3. Off page optimization
Off page SEO optimization is a process you have less control over than on page SEO optimization.
Basically, it’s about how other sites quote and interact with your website.
Examples of these factors are:
- Quantity, quality and relevance of the backlinks linking to your site.
- Google Reviews.
- Social media interactions with your profile.
- Consistency between your contact information available on the Internet.
4. Optimization based on results
SEO optimization is not a static process, quite the opposite. It’s always on the go, and you always have to keep updating your content to make sure your site gets rewarded by Google’s algorithm and steps up the search results rankings step by step.
That’s why it’s so important to monitor the progress of your SEO strategies for your business, to make sure your marketing efforts are having the desired effect and impact.
Also, don’t forget to always keep an eye on your position on Google for the keywords you are optimizing your site for.
SEO optimization: how to track progress
To track the progress of your SEO strategies, you need to analyze two factors:
- SERP , or Search Engine Results Page, to monitor your position;
To track your site’s progress on Google’s search results page, aka the SERP, you can use software.
Using a software is probably the quickest choice, because it allows you to receive graphs in a few clicks that allow you to monitor changes in a visual way, which is crucial for a good analysis.
Don’t be scared: if you are starting to invest in SEO now know that it is not necessary to invest huge sums for an SEO analysis tool. To get started, you can take advantage of the Google suite and its free tracking tools.
An example? Google Search Console. Once you have entered the tracking code on your site, you will be able to have daily access to all the data on the fluctuation of your contents in the SERP:
- Impression (how many times the page appears in SERP);
- CTR (click-through rate);
- Average daily position.
Check your location regularly, and take note of any changes.
If you want to take a look at the SERP manually, log out of your Google account, and delete all caches and cookies. Alternatively, use incognito browsing with verbatim.
At this point, you are probably wondering: what is verbatim and how is it used? More than legitimate question. This is an advanced Google search feature that allows you to temporarily block the customizations of the results. Basically it’s a way to tell Google: you do a search as if you were not doing it, you don’t know who I am, where I am and what my browsing history is.