From consumer behaviour to demand prediction to retention. Therefore, the events since March 2020 have altered or sped up almost every facet of online retail.


We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted. Therefore, and continues to impact, the ecommerce industry. We’ll update this post regularly as the world of online shopping continues to evolve.

Total time spent in shopping apps on Android in 2021 reached more than 100 billion hours globally

App Annie’s State of Mobile 2021 report has revealed that the total time spent. Therefore, Android users in shopping apps globally came to more than 100 billion hours in 2021.

This means that the amount of time spent in shopping apps globally france mobile number list has more than doubled since 2018. Therefore, when Android users spent 48.7 billion hours in retail apps. According to the report, fast fashion apps, social shopping apps, and “mobile-savvy big-box players” saw the strongest movement in 2021. The three regions that saw the most growth in shopping app time on . Android were Indonesia (up by 52% year-on-year), Singapore (up 46% YoY) and Brazil (up 45% YoY).

70% of global consumers say online marketplaces are the most convenient way to shop

The State of Online Marketplace Adoption report by Mirakl, which surveyed 9,000 global consumers on their online shopping habits. Found that 70% believe online marketplaces are the most convenient way to shop. With two thirds saying they prefer ecommerce sites with online marketplaces.

The report drew together responses from nine different countries – Australia, France, Brazil, Germany, Singapore, Italy, Spain, the United Kingdom, and the United States – with 1,000 consumers surveyed from each. It found that 57% of online shoppers said they shopped on marketplaces “exclusively” or “a lot” in 2021; this percentage has held steady since 2020, and is up from 42% in 2019, representing a 35% increase. Regionally, Brazil has experienced the largest percentage increase in consumer use of online marketplaces since 2019 at 75%, followed by Singapore and Australia at 65% each.

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth

The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3% ahead of 2020, as reported by Internet Retailing.

This otherwise strong growth tailed off somewhat at the end of the year, however: in December, 45% of non-food retail sales took place online, down 13.9% from 2020, in which 52.5% of non-food retail sales were online. While the UK had just exited its second national lockdown at the time, tier restrictions meant that many non-essential retail stores were closed, driving more spend online.

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