In the same way, Educational Institutions (EI) also face a similar challenge, but in their case it is to transform potential students into students.This task becomes more difficult every day with increasing competition, both in new institutions that open every day, and the possibility of distance education that provides more options for the student.Institutions can offer first-rate education, but that is not enough to position themselves in the market. At the end of the day, that should be mandatory, not differential.For this reason, the need to have a presence in the digital environment increases more and more in the market.

If you work in an EI and are looking to further increase your visibility online, it is essential to produce and deliver content to the right people at the ideal time.This is only possible if you know more about the Tajikistan Email List student’s journey and understand how their decision process works.And that is precisely what we will talk about in this material. We are going to help you understand how the shopping journey works and how to use it to attract more students to your IE.What is the student trip?How does the student find your institution, decide to participate in the selection process and enroll?

You’re probably going through a mental list of strategies adopted to promote your EI, aren’t you?Therefore, a more efficient plan would be to meet that student first to know what he takes into account throughout the process, and thus begin to analyze which channels and formats are the best for that promotion.In the end, if they asked you, for example, what do you know about university life before you entered one, surely your answer would not be much different than “really, not much”, would it?

Therefore, the first step is to build the person of your institution. Only then will you be able to know the objectives of that potential student, the challenges they face, among other aspects that will make all the difference when it comes to structuring how and where to promote your IE.With the built person, it is possible to understand which stages are part of the student’s journey, from the moment they discover your institution to the much desired moment of their enrollment.

And all that is related to Digital Marketing, after all, it is he who will help you communicate with your audience in a direct, personalized way, and at the most opportune moments.What is the importance of knowing the student’s trip?The enrollment process in an educational institution involves several stages before being concluded.And, most of the time, the student does not even know what course he wants, much less in which institution to study.Offering information specifically made for these students on your institution’s blog may be your chance to win them over!