SWOT analysis is an extremely effective way to analyze what your business is doing well, what needs improvement, where it needs to grow and what its weaknesses may be. best database provider

When it’s time to study competitors or create a business plan, you may want to consult the results of your SWOT analysis to identify any gaps in your strategy.


And the best part is that conducting a SWOT analysis doesn’t require a huge investment of time. On the contrary, it is an activity that can be quick, simple and fun. When done right, it will be a tremendous benefit to your business and is extremely powerful.

In this article we will talk about what SWOT analysis means and how it is done; we will look at different scenarios for which it is necessary to conduct a SWOT Analysis of a company, and we will provide you with clear and intuitive examples from which to take inspiration.


SWOT analysis: what is it?

  • Strengths : strengths
  • Weaknesses : weaknesses
  • Opportunities : opportunities
  • Threats : threats.

The first two – strengths and weaknesses – are referred to as internal factors, which include elements over which you have control and which can change, such as the workforce or product packaging.

Opportunities and threats, on the other hand, are external factors that are beyond your control, such as market trends or competitors. However, they can still impact your business, for better or for worse.

Here is a clear example of a SWOT analysis for a company.

Companies usually conduct a SWOT Analysis to shape their strategy, but individuals can also benefit from a SWOT Analysis. If you are confused about changing jobs, starting a new career or working remotely, you can use the SWOT analysis to help you decide.

Why do a SWOT analysis ? The advantages

SWOT analysis has several advantages.

First, it gives you a broader, 360-degree view of your position in the industry and what you miss from the competition. You can then take steps to improve your operations in these areas so that your business stands out from the rest.

Another key benefit of SWOT analysis is its flexibility. You can use it for all kinds of strategic decisions, from small changes in existing campaigns to large business initiatives. Additionally, it can be used to evaluate locations, investments, employee performance, and even perform self-assessments.

When it is useful to carry out a SWOT analysis

There are a number of scenarios where a SWOT analysis can come in handy.

The ideal is to use it during planning and initial brainstorming to get an overview of a new feature, a new product, a different approach, etc.  If you’re not sure what the best social media strategy is for your e-commerce site, for example, you can conduct a SWOT analysis for each of your options.

Likewise, a SWOT analysis can help you answer questions like:

  • Need to reevaluate a particular marketing strategy midway through?
  • Need to explore the effectiveness of a new merger, partnership or acquisition?

The overview you will gain through analysis can help you facilitate your journey through the change, challenges and growth of your business.

How to do a 5-step SWOT analysis

Now that you’re familiar with the basics, let’s take a look at the key steps to understand how to compile a SWOT analysis.

1. Create the SWOT diagram

The first step in conducting a SWOT analysis is viewing a SWOT diagram. We recommend using a 2 × 2 quadrant where each box is labeled with its header. Place strengths and weaknesses in the top row, and opportunities and threats in the bottom row.

Here is a SWOT model we found on Canva (just search for “SWOT” in the tool’s search bar).

While you can create a quadrant diagram yourself, it’s much easier to use a preset SWOT template.

Templates can be easily stylized, and can fiji email addresses also be customized with brand colors, patterns or shapes. Here are some examples of SWOT analysis.

However, you don’t necessarily have to limit yourself to a 2 × 2 grid. While this is the most popular layout for a SWOT diagram, a vertical or horizontal SWOT analysis template can also be used. Below are some SWOT pattern options in Italian.

2. Set a goal

In addition to visualizing the SWOT analysis model, you need to have a clear goal. Are you thinking of merging with another company? Are you thinking of expanding your local presence? Identify the strategy you want to develop and use it to set your goal.

3. Organize a brainstorming session

Gather your team and brainstorm as much as possible. Get the marketing and sales team, finance and consumers involved. For example, you can tell them to make a random list of what they think are your company’s strengths and weaknesses, as well as what they identify as opportunities and threats.

Don’t worry about how relevant each point is at this stage – the idea is to hear everything the team has to say in order not to miss anything important. Who knows, you may discover a thing or two that could have a positive impact on your results.

4. Build your SWOT matrix

Once you have determined the objective of the SWOT analysis and collected the contributions of your team, it is time to work on the four components of the process: Strengths, weaknesses, opportunities and threats. Here is a look at what affects these internal and external factors, and some questions to help you get started.


The strengths are the tangible and intangible benefits that your company has available. Some useful examples:

  • Great customer service
  • A unique product on the reference market
  • Have a very loyal fan base
  • Beta access to various advanced features of the tools in use
  • Having a top-notch development team

To determine your strengths as a company, you might start by analyzing your company’s positioning in terms of service, finance, corporate culture, and brand leadership – assets and factors you can control.

Questions to identify your company’s strengths:

  • Which features of your product are in tune with your target market ?
  • Do you have unique features and processes that differentiate you from the competition?
  • Are your cash reserves sufficient to keep your business afloat?
  • What’s your USP (Unique Selling Proposition)?
  • What specialized services or knowledge do you have to offer?
  • What do you do that no one else does?

Points of weakness

After identifying the strengths of the company, it is essential to identify the weaknesses. These represent the areas where we find ample room for improvement.

To carry out a truly complete analysis, collect the contribution of your staff in the different departments: having multiple points of view is certainly a wealth.

Keep in mind that you are in control of your weaknesses: as well as strengths, they are internal factors in your company.

Questions to identify your company’s weaknesses

  • Are there aspects of your business that might lead customers to choose the competition?
  • Are your customers completely satisfied with the product you offer?
  • Do you have clear business goals?
  • Are there any areas of your business that can be improved?
  • What is stopping you from achieving your goals?
  • Is your company’s internal infrastructure working best?


For instance, Once you’ve identified your company’s strengths and weaknesses, it’s time to take a look at the opportunities. These are favorable external aspects of your business that you can use to your advantage.

Some examples of opportunities are:

  • New or emerging markets
  • The evolution of technology
  • An increase in the population

Questions to identify your company’s opportunities

  • Are there new demands on the market that are currently not being met?
  • Are there any additional resources you could benefit from?
  • New trends that you are not yet taking advantage of?


Finally, you need to identify any threats that may be preventing you from achieving your goals. These are conditions beyond your control that affect your chances of success. By assessing these conditions, you can build a contingency plan to minimize the negative impact they could have on your business.

Questions to help identify threats to your business:

  • What advantages do your competitors have that you don’t have?
  • Are there any changes in the economy that could negatively impact your business?
  • Are your suppliers reliable?
  • Will changes in the tax system have any impact on your business?

5. Analyze the results and choose the next steps

Now that you understand what a SWOT analysis is and how it done, it’s time to analyze each of the four components and define your strategies.

In general, your goal is to capitalize on your strengths and use them to eliminate your weaknesses. If you have a good reputation among adult consumers, for example, you should continue to build and nurture relationships with them to further strengthen it.

For instance, If marketing to the younger generation is one of your weaknesses, you should take steps to improve your appeal, such as encouraging adults to spread your business among their children.

Likewise, it is vital to seize opportunities that can give you greater strength. For example, if using a certain technology (such as virtual reality) will give you a competitive advantage over other companies, consider hiring relevant skills to make this happen.

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